Daniel Pink, author of Free Agent Nation (Amazon) and A Whole New Mind (Wikipedia) has written a manga comic. It’s illustrated by the award winning Rob Ten Pas. “The Adventures of Johnny Bunko” is touted as ‘America’s First Business Manga’. In the spirit of the One Minute Manager or Who Moved My Cheese, Johnny Bunko […]
Book Rapper’s Hot Books for 2009
Here’s the Book Rapper Hot Books for 2009. Here’s my Top Ten list of the books I want to be reading that reflect the biggest issues of our time… Authenticity The Book: Joe Pine & Jim Gilmore, Authenticity The Hot Idea: As consumers crave experiences fake ones don’t count. If your product and service is […]
Book Rapper Hot Books Hot Trends 2008
Make Money From Niches Derived from Chris Anderson’s The Long Tail The Hot Idea: Digitalization has lowered the profit barrier meaning we no longer need to rely on creating big selling blockbuster products. Instead, small profitable niches become a safe and reliable way to riches. Author’s blog: http://www.thelongtail.com/ Book Rapper: http://www.bookrapper.com/1_The_Long_Tail.html How to Think Right […]
The Great Web 2.0 Distinction
Web 2.0 is big. I don’t need to tell you that. I often find myself talking about it to people who simply don’t get it. They think Facebook, LinkedIn and YouTube are a waste of time. Perhaps they’re right or perhaps they’ve been left behind… I’m currently reading Sarah Lacy’s book on Web 2.0. She’s […]
Crowdsourcing Sources for the Crowd
Here’s a follow-up to our earlier RAP on crowd-sourcing “The Bees Wees“…Crowdsourcing is the “act of taking a job traditionally performed by employees and outsourcing it to an undefined, generally large group of people in the form of an open call.” This is the term and definition created by journalist Jeff Howe in an article […]
Gandhi and the Starfish
I watched one of my favourite movies last night… the 1982 spectacular ‘Gandhi‘. Yep, it’s now 26 years old and given it won 8 Academy Awards it might be worth a look simply because it’s a good movie. It’s presented in pseudo documentary style and I presume, given it’s a Richard Attenborough movie, that’s it’s […]
Book Rapper Blog Restart
Hi folks,I’m back again. I’ve been a bit quiet on the blog front. Time to correct that. What to expect… a few more posts about books and ideas and trends including: RAPPED : Previously, I was thinking that I’d concentrate on the Book Rapper issues only – updates, follow-ups and downgrades as new info comes […]
Meatball Sundae
What business are you in? Marketing delivers the answer to that and marketing just changed!Old Marketing was about selling beige products to beige people by interupting them with advertising.New Marketing requires a product worth talking about and tools to attract interested people to your offer.Seth Godin points to something big! Every single business model is […]
How to Think Right
Logical, rational left-brain thinking is necessary yet no longer enough. The right brain skills of design, story telling, emotional empathy, the big picture, playfulness and creating are the keys to success. Daniel Pink’s A Whole New Mind uses a great ‘right brain’ metaphor that is pulled together into several simple themes. The content is a […]
The Long Tail
Chris Anderson shows there is money to be made in very small niches. The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product. Now, through our PCs it’s easier to create things and the Internet gives us all access to […]