Just finished reading Peter Drucker’s The Five Most Important Questions. It reminds me of an old story… A business executive returns to college to meet up with his favourite professor who is approaching retirement age. The exec arrives a little early and sits in on the last part of the professor’s lecture. Later over coffee, […]
Fixing my Social Media Mistakes
Following up my previous post… My blog posted okay to (1) Blogger, (2) Linked In (3) Thought Leaders Central, but not to Facebook. 3 out of 4 was a good start.If anyone can tell me how to post it to Facebook I’d appreciate it. To manage my other social media conversations I scored a copy […]
My Big Social Media Mistake
I’ve been making a big mistake around Social Media. I’ve been posting a few blog entries. I’ve been doing Facebook. Started on Twitter. Added slideshows and book reviews on LinkedIn. Even said “I like it” on StumbleUpon. I’ve been playing the social media game but doing it all completely wrong. I realised what I was […]
How to Get Traffic to your Blog
Here’s our fourth slideshow RAP of We Blog: How to Create Your Own Media Channel.It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Blog Traffic”. With so many blogs out there, who’s going to read yours? And, how are they going to find you? We look at four traffic strategies for your […]
Brand Worship: How to Turn Your Customers into a Cult Following
Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.It’s derived from Douglas Atkin’s The Culting of Brands.We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more…Have a click and let me know what you think… Book Rapper Brand Worship View more presentations from […]
We Blog 3: How to Make Money From Your Blog
Here’s our fourth slideshow RAP of We Blog: How to Create Your Own Media Channel.It’s derived from Michael A Bank’s Blogging Heroes. So how do you make money from your blog?Well, no one says you have to… but if you do here’s four strategies to consider: Blog-a-job Advertise Promote Direct sales Book Rapper We Blog […]
Join the Microblog set – Start Tweetering, I just did…
In our previous RAP, We Blog, we looked at the whole blogging thing. As part of this, in our Book Rapper Context, we outlined the path of the web: From websites to blogs and to microblogs. The easiest way to describe this progression is to say: The web just got faster! Historically, this acceleration parallels […]
It’s a Short Stack to the top if you to rock Web2.0 style
In previous RAPs, notably We Blog and Marketing Now-How, we’ve been discussing how the new Web 2.0 tools are changing the dynamics of business.In particular, the use of social media to promote and market yourself.There’s a great article on The Age website that captures this beautifully in the arena of music.The article is: Online Band’s […]
We Blog – RAP2 – The Blog Medium – Getting Great Results for Your Blog
Here’s our third slideshow RAP of We Blog: How to Create Your Own Media Channel.It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “The Blog Medium”. The better we understand the Blog Medium, the better the more successful your blog will be. We look at six qualities of the Blog Medium: Niche […]
We Blog – RAP1 – Why Blog? Why create your own Media Channel?
Here’s our second slideshow RAP of We Blog: How to Create Your Own Media Channel.It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Why Blog?” Three main reasons for blogging: Self Expression Create Your Own Media Channel Connect to our Species Have a click through, it only take 4 minutes, and let […]