Redesigning Work and Organizations for the Digital Age (4)

Redesigning Work and Organizations for the Digital Age (4)

Derived from…
Seth Godin, Linchpin: Are You Indispensable

Previously

Redesigning Work and Organizations for the Digital Age (3)

Conversation
Traditional big-media technologies like TV, newspapers, advertising and PR promoted one-way conversations.
The internet and d
igital technologies have replaced this with two-way conversations.
This is a significant shift that requires organizations to be re
-designed to listen, initiate, enable and participate in conversations internally and externally with customers and suppliers.
This is crucial for getting things done.


Book Rapper References

  • Talk With Me (How to have Organizational Conversations)
  • Brand Worship (Involving customers in brand building)
  • We Blog (Another pathway for talking with your customers)
  • Twittergy (Conversing with customers in new ways)

Design
In an era of dramatic change and global hyper-competition, the need for design, innovation, growth and learning within an organization is crucial.
A decentralized structure allows innovation to be embedded in the DNA of the organization through crowdsourcing and micro-business units.

Crowdsourcing is also central to brand building as it engages the customer almost to the point of own
ership.
And, building a design thinking culture and work practices unites internal teams.

Book Rapper References

  • The Bees Wees (Multiple examples of crowdsourcing)
  • Brand Worship (Involving customers in brand building)
  • Design Advantage (The Importance of Design Thinking)

Get the full Book Rapper issue: Purple You

More Updates

Is Ko-fi better than Patreon to make money from content?

I want to make money from my content. Is Patreon or Ko-fi a viable way to do this? And which is better? Should I set

Do this first - How to Make Money from Content

To make money from your content, what’s the first thing you must do? If you start in the wrong place, you’ll slow down your progress

The Best and Worst Times to Make Money from Content

When is the best time to make money from your content? And when is the worst? In this post, I’ll share what marketing expert Seth