Redesigning Work and Organizations for the Digital Age (4)
Derived from…
Seth Godin, Linchpin: Are You Indispensable
Previously
Redesigning Work and Organizations 
for the Digital Age (3)
Conversation
Traditional big-media technologies like TV, newspapers, advertising and PR promoted one-way conversations.
The internet and digital technologies have replaced this with two-way conversations.
This is a significant shift that requires organizations to be re-designed to listen, initiate, enable and participate in conversations internally and externally with customers and suppliers.
This is crucial for getting things done.
Book Rapper References
- Talk With Me (How to have Organizational Conversations)
- Brand Worship (Involving customers in brand building)
- We Blog (Another pathway for talking with your customers)
- Twittergy (Conversing with customers in new ways)
Design 
In an era of dramatic change and global hyper-competition, the need for design, innovation, growth and learning within an organization is crucial.
A decentralized structure allows innovation to be embedded in the DNA of the organization through crowdsourcing and micro-business units.
Crowdsourcing is also central to brand building as it engages the customer almost to the point of ownership.
And, building a design thinking culture and work practices unites internal teams.
- The Bees Wees (Multiple examples of crowdsourcing)
- Brand Worship (Involving customers in brand building)
- Design Advantage (The Importance of Design Thinking)
