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Author Archive | Geoff McDonald

The Long Tail

Chris Anderson shows there is money to be made in very small niches. The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product. Now, through our PCs it’s easier to create things and the Internet gives us all access to […]

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Blog Mission

Welcome to the first post of the Book Rapper blog. Book Rapper’s RAPs are like book summaries on steroids. We track the hot trends through books, dig out the key ideas and present them visually with do-able actions for you to implement. This blog is a discussion about the hot books and the hot trends, […]

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