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Irma Zimmermann

Irma Zimmermann: Online Branding

Irma Zimmermann In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in graphic design, advertising and creating brand identities. Currently she is based in Melbourne and works around the three overlapping areas of: Design websites Social media technology Brand Identity Topic: Website and Online Branding Here are…

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Ideas Architect Podcast

The Unlimited Ideas Podcast

One of my great strengths is my ability to come up with ideas. Whilst I appear to do it with ease, there is some method to my creative genius. Coming up with new thought is crucial for innovation and content marketing. You want to create fresh content for your blog, your podcast, your social media…

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The Power of Us

The Power of ‘Us’

Previously, I wrote about my word for the year ‘Us’. And, I’m already finding it’s working it’s way into my daily thoughts and my plans for this year. Here are four ways you can use this to your advantage: 1 Include Others I’m now actively looking for ways to include others rather than playing my…

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The Best Social Media Case Study

When I talk to clients and colleagues about social media, there is one question that almost always gets asked: “Can you suggest some examples that are like our situation?” My impolite answer is usually “No.” Well, I don’t usually say this, and I most certainly don’t just say that. My interpretation of what is really…

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28 Close Your Campaign With Grace

Part 28 of 27 (unplanned bonus) Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign reached its target and stopped – leaving his supporters a little disappointed. The entire focus and attention of all the activities of the Obama campaign was to get people to vote and have him be President. And, it worked!…

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27 Support User Generated Content

Part 27 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign fuelled their supporter base by promoting user generated content. User generated content was a significant part of the Obama campaign. The most famous example was Shepard Fairey’s Obama poster (we paraphrased his poster for  the cover of this issue). Will.i.am also…

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26 Leverage Comments

Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign used comments to listen to their community. One of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public…

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