Twit Rapper: Smart Growth

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]

Smart Growth: Superlinks to Everything

Derived from both… Adam L Penenberg, Viral Loop Book Website: Author’s Website: Andy Sernovitz, Word of Mouth Marketing Book Website: Author’s Website: Andy’s other website: Our Blog Posts 1 Speed RAP, The Big Idea, Your Challenge 2 BR Review: Viral Loop 3 BR Review: Word of Mouth Marketing […]

Smart Growth: The Twit Rapper Movie

You’ve read the tweets in  our previous blog post now see the movie… Adam Penenberg’s Viral Loops and Andy Sernovitz’s Word of Mouth Marketing Tweets Summary as a Movie. YouTube Link: See more Twit Rapper Movies:  

Smart Growth: A Summary in 26 Tweets N-Z

Here’s the second 13 tweets of our Book Summary… N 6N Six T’s of #WOM Marketing: Triggers = why Talkers = who Topics = what Tools = how Taking Part = join in Tracking = results O 6O Get smart! Multiply your customers by designing your product to spread the message as it is used. […]

Smart Growth: A Summary in 26 Tweets A-M

Here’s the first 13 tweets of our Book Summary… A 6A Smart Growth: How to Multiply Your Customers, Derived from: Adam L @Penenberg, #ViralLoop AND Andy @Sernovitz, Word of Mouth Marketing #WOM B 6B Speed RAP: Key to multiplying your customers is to enable them to spread your word further, faster + freely. Explode via […]

Seven Step Word of Mouth Marketing Action Plan

Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : It’s time to stop talking and start thinking so we and others can more effectively talk… It’s time to develop your Word of Mouth Marketing Strategy… Follow our seven steps to profit. 1 Trigger Explore the three reasons people might be talking about you. Discuss […]

The second four Properties of Information

The second four Properties of Information, continued from previous post. 5 Circulation Send a letter. One for each person, physically copied and sent. Send electronic mail. Send once and received by as many people as desired. Easier circulation, circulates more information. 6 Concentration Information can be concentrated. Store an entire set of encyclopaedia on one […]

The first four Properties of Information

What are the common threads linking decentralized marketing, word of mouth marketing, viral loops and viral networks? The short answer is it’s the same question we’ve been asking in all of our Book Rapper issues: What does it mean to be living in the Information/Knowledge/Digital Age? Typically, it shows itself as the old way and […]

13 Business Characteristics for Viral Growth

Derived from… Adam L Penenberg, Viral Loop PROFIT : How do you create a business that reaches new customers quickly, scales up rapidly and has the potential to earn a huge amount of money in a short period of time? Here’s 13 business characteristics you’ll need to consider to make this happen. 1 Free Adding […]

Stacking Networks to Create Double Viral Loops

Derived from… Adam L Penenberg, Viral Loop PROFIT : Double Viral Loops occur when one network is linked, stacked or piggybacked onto another. As one grows, so does the other. The key is the partnership fit. You need to be offering something highly desirable for the other network. And, ideally something they can’t easily create […]