Tag Archives | Smart Growth

Twit Rapper: Smart Growth

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a…

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Smart Growth: Superlinks to Everything

Derived from both… Adam L Penenberg, Viral Loop Book Website: www.viralloop.com Author’s Website: www.penenberg.com Andy Sernovitz, Word of Mouth Marketing Book Website: www.WordOfMouthBook.com Author’s Website: http://GasPedal.com Andy’s other website: www.DamnIWish.com Our Blog Posts 1 Speed RAP, The Big Idea, Your Challenge http://www.bookrapper.com/2010/05/15/smart-growth-multiply-your-customers/ 2 BR Review: Viral Loop http://www.bookrapper.com/2010/05/16/book-rapper-review-viral-loops/ 3 BR Review: Word of Mouth Marketing…

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Seven Step Word of Mouth Marketing Action Plan

Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : It’s time to stop talking and start thinking so we and others can more effectively talk… It’s time to develop your Word of Mouth Marketing Strategy… Follow our seven steps to profit. 1 Trigger Explore the three reasons people might be talking about you. Discuss…

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The second four Properties of Information

The second four Properties of Information, continued from previous post. 5 Circulation Send a letter. One for each person, physically copied and sent. Send electronic mail. Send once and received by as many people as desired. Easier circulation, circulates more information. 6 Concentration Information can be concentrated. Store an entire set of encyclopaedia on one…

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The first four Properties of Information

What are the common threads linking decentralized marketing, word of mouth marketing, viral loops and viral networks? The short answer is it’s the same question we’ve been asking in all of our Book Rapper issues: What does it mean to be living in the Information/Knowledge/Digital Age? Typically, it shows itself as the old way and…

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Stacking Networks to Create Double Viral Loops

Derived from… Adam L Penenberg, Viral Loop PROFIT : Double Viral Loops occur when one network is linked, stacked or piggybacked onto another. As one grows, so does the other. The key is the partnership fit. You need to be offering something highly desirable for the other network. And, ideally something they can’t easily create…

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