Tag Archives | Penenberg

Smart Growth: Superlinks to Everything

Derived from both… Adam L Penenberg, Viral Loop Book Website: www.viralloop.com Author’s Website: www.penenberg.com Andy Sernovitz, Word of Mouth Marketing Book Website: www.WordOfMouthBook.com Author’s Website: http://GasPedal.com Andy’s other website: www.DamnIWish.com Our Blog Posts 1 Speed RAP, The Big Idea, Your Challenge http://www.bookrapper.com/2010/05/15/smart-growth-multiply-your-customers/ 2 BR Review: Viral Loop http://www.bookrapper.com/2010/05/16/book-rapper-review-viral-loops/ 3 BR Review: Word of Mouth Marketing…

Continue Reading 0

Stacking Networks to Create Double Viral Loops

Derived from… Adam L Penenberg, Viral Loop PROFIT : Double Viral Loops occur when one network is linked, stacked or piggybacked onto another. As one grows, so does the other. The key is the partnership fit. You need to be offering something highly desirable for the other network. And, ideally something they can’t easily create…

Continue Reading 0

Two Examples of Viral Networks

Derived from… Adam L Penenberg, Viral Loop Ebay Ebay was one of the first internet networks to create it’s own ecosystem. Now, more than a million people worldwide earn their sole income as eBay sellers. Add to this the millions of buyers and the forest of other suppliers offering products, postage and packaging. As the…

Continue Reading 0

Four Qualities of Viral Networks

Derived from… Adam L Penenberg, Viral Loop PROFIT : It’s likely you’re a member of one or more viral networks. They’re clusters of people congregating together to share things they create themselves. Many, such as Facebook and Twitter, are growing at exponential rates. Here’s some clues as to what’s driving them. 1 Network Effects Cars…

Continue Reading 0

Examples of Viral Loop Business Models

Derived from… Adam L Penenberg, Viral Loop Tupperware Tupperware is best known for its plastic homewares and it’s direct selling party plans. The sales consultant enrols a host to offer a party and invite guests to attend. The host earns commission on what is sold and the guests get to buy some household goodies. Then,…

Continue Reading 0

The Key To Multiplying Your Customers

Derived from… Adam L Penenberg, Viral Loop PROFIT : The key to multiplying your customers is to have positive feedback loops. It starts with someone liking you or your product and telling someone else.  Referring one-by-one is useful, however opening up a decentralized referral system has the potential to explode and go viral. Feedback loops…

Continue Reading 0