5 Manifestos Define Us
Here’s the fifth in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Manifestos create belonging. They shout ‘This is who we are!’ If this calls to you it will become your anthem, badge of honour and new identity. Three questions to ask yourself when you […]
4 Manifestos Trigger Communities
Here’s the fourth in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Manifestos die in the dark. They’re public documents intended to rally people to your cause. This unites like-minded souls to birth new communities. Four questions to ask yourself when you sit down to […]
The Repair Manifesto
Context It used to be natural to repair things. Now we throw them out in the belief that they will be recycled. No loss, the planet wins. Not so. Recycling is often not an effective action. Some things cannot be easily recycled. It can be expensive and therefore may not get done. And, sometimes the […]
3 Manifestos Create the Future
Here’s the third in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Manifestos are bold intentions. They don’t describe things, they declare them into existence. Take a stand, sharpen your purpose and incite the future. Four questions to ask yourself when you sit down to […]
2 Manifestos Terminate the Past
Here’s the second in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. Manifestos draw a line in the sand. They say ‘this ends here. Now!’ And a new context, a new era and a new beginning starts. Do this effectively and your results will accelerate […]
1 Manifestos Are Primal
Here’s the first in a nine-part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. In his best-selling book, Permission Marketing, Seth Godin describes it brilliantly: Everything starts with a manifesto. In other words, manifestos are primal. The words primal and primary mean ‘first’ or ‘most important’. This […]
Three Great Sources of Manifestos
Whilst searching through Google will help you find manifestos one at a time, here’s three websites that are filled to the brim with many manifestos… 1 Change This With a mission to support and spread great ideas, this site was inspired by Seth Godin and created in the summer of 2004. The site is now […]
How to Write a Manifesto in Two Steps
How to Write a Manifesto Hopefully, if you’ve been following this blog some of my enthusiasm for manifestos is beginning to rub off. And, ideally, you’re ready to write your own manifesto. If need some more convincing, here’s 17 reasons why you need a manifesto. This bring us to the rather obvious question: How do […]
Manifesto Score Case Study: JFK’s Moon Landing Speech
Our third Case Study using the Manifesto Score… Manifesto: Man on the Moon Speech – Original speech to a join session of Congress, May 25, 1961. Created by: US President John F Kennedy Source: https://geoffmcdonald.com/jfk-land-man-on-moon-speech-2/ Manifesto Score YES Manifestos are primal: JFK’s speech was a manifesto declaring a new future. YES Manifestos terminate the past: […]
Manifesto Score Case Study: Manifesto Manifesto
Time to take a dose of my own medicine… Our second Case Study using the Manifesto Score… Manifesto: Manifesto Manifesto Created by: Geoff McDonald Source: https://geoffmcdonald.com/the-manifesto-manifesto/ Manifesto Score YES Manifestos are primal: Yes, we clearly have a manifesto! NO Manifestos terminate the past: No end to anything here… NO Manifestos create new worlds: No real […]