Manifesto Score Case Study: Fail Bigger Cheaper

Fail, Bigger, Cheaper - 3 word manifesto Our fourth Case Study using the Manifesto Score… How does a manifesto that is only three words long perform under the Manifesto Score?

Manifesto: Fail Bigger Cheaper: A Three Word Manifesto.

Created by: Umair Haque

Source: http://blogs.hbr.org/haque/2011/03/fail_bigger_cheaper_a_three_wo.html

The Manifesto

Fail Bigger Cheaper

Manifesto Score

YES Manifestos are primal: Umair is calling it a manifesto so he scores a point for that.

NO Manifestos terminate the past: Nothing ‘ending’ here.

NO Manifestos create new worlds: No ‘new world’ being created.

NO Manifestos trigger communities: No ‘community’ here.

NO Manifestos define us: No ‘us’ here.

NO Manifestos antagonise others: No ‘other’ here.

NO Manifestos inspire being: No ‘way of being’ mentioned.

YES Manifestos provoke action: I’m being generous here… This manifesto does call forth a solitary and single action.

NO Manifestos crave presence: As the author says, ‘Try this thought experiment’. How about if you’re serious Umair that you create a campaign out of this! Do you believe in your idea or not?

Manifesto Score 2 out of 9 Score: 2 out of 9

Suggestions

Just putting the word ‘manifesto’ on the end of a statement does this proud and potent word a disservice. Some more work on all other 7 principles is needed here. In particular, this could be a great campaign if the author was serious about his idea.

Or perhaps, the problem is the title, the heading ‘A Three Word Manifesto’ is really a lie!

And probably a deliberate one to catch our attention. This is disappointing because the article is worth a read and this really could be a killer manifesto if taken seriously. Perhaps I should rewrite it for the author?

What do you think? Is that score about right? Or am I being overly sensitive?

More Updates

Can you have more than one Life's Work?

How many Life’s Work can you have? Normally, we think of our Life’s Work as our our job, career or work. But previously, I shared eight

Live a Great Life! Eight Examples of Your Life's Work

What’s your Life’s Work? Most people assume it’s about your career. But it doesn’t have to be. Here are eight things people devote their lives

David Goggins and the One Thing Stopping Your Success

What’s the number one thing stopping you from fulfilling your Life’s Work? It’s not what you think. It’s not a lack of time, a lack