Australia and Ideas Marketing
Ideas Marketing is based on the principle that you start your branding and marketing process based on your big idea – your promise, the cause you stand for, the beliefs you hold dear. Then you build this idea into existence in a range of different forms so people can live your idea every day. It’s […]
Australia – Ideas Marketing Case Study
Given today is officially Australia Day, I thought it would be appropriate to do an Ideas Marketing case study on an entire country: Australia. That’s right… Ideas Marketing can be used to design build and sell a country! That might sound like a strange thought: to design a country. And, it’s what happens at some […]
Brand Building Principles
Recently, I’ve been approached by a client who has bought the rights to a powerful new product for distribution in Australia and New Zealand. They want me to create a brand new brand for them. That’s right, from scratch! At the simple level, they require a brand name, a logo and a website. At the […]
The Big Idea Myth
It’s time for me to confess. I’ve been guilt of building a myth. It’s not exactly untrue. And, there’s more to it than the bold statement suggests. Why You Need a Big Idea I believe business experts, thought leaders, subject matter experts, authors, speakers etc need a big idea. It’s needed because: The market place […]
Minimum Viable Product
This is an excerpt from the Book Rapper issue called Pioneer: How to create and manage innovation. It’s derived from Eric Ries’ best selling book The Lean Startup. Perhaps the most popular term from the Lean Startup methodology is the Minimum Viable Product or MVP. This is the product version that enables a full turn […]
Martin Luther King Day
Today is Martin Luther King Day. It’s a national holiday celebrated in the US each year on the third Monday of January. And, given King’s I Have a Dream speech is one of the all-time great manifestos, I want to review a couple of his methods for leading the civil rights movement through the lens […]
Ideas Marketing Case Study
Previously, I created a case study to demonstrate how Ideas Marketing could be applied to Tess Nobile’s idea for Paint the Town Green and ‘creating ideas to forward the greater good’. It has sparked some interesting and exciting conversations since! Today I wanted to share my own case study of how I’m looking to use […]
The Power of ‘Us’
Previously, I wrote about my word for the year ‘Us’. And, I’m already finding it’s working it’s way into my daily thoughts and my plans for this year. Here are four ways you can use this to your advantage: 1 Include Others I’m now actively looking for ways to include others rather than playing my […]
Paint the Town Green
Ideas Marketing Case Study Yesterday I posted about Ideas Marketing and the eight elements that bring your ideas to life. Today, I want to share an example of how to do this. I had a host of examples for this and I’m actually the most excited about one that doesn’t exist right now. A recent […]
Eight Elements of Ideas Marketing
Ideas Marketing is a unique approach to designing, building and selling your ideas. Here are the eight core elements of Ideas Marketing… 1 Manifesto All great things start with a declaration. And, your manifesto is your public declaration of your intent. It becomes the BIG idea that you build through the following elements. Plenty of […]