Thought Leadership Content Marketing
Thought Leadership Content Marketing – Three Levels of Planning and Strategy Content Marketing is the sharing of ideas to help readers make informed decisions. It’s a perfect fit for Thought Leaders because that’s what they do – share ideas. But Content Marketing can be a big waste of time if you don’t do it […]
Thought Leadership Marketing – Three Strategies
Thought Leadership Marketing – Three Strategies Marketing is important for all businesses because it helps us grow. Most people talk about marketing in a particular way, and this works well for product-based businesses. But given Thought Leaders are selling ideas, what is the best way for them to market their business? In this post, we’ll […]
How to Attract Referrals
How to build a business that Generates Leads and Referrals for You How to build a business that generates leads and referrals for you is based on the Book Rapper summary of John Jantsch’s book The Referral Engine. [Updated and Edited 10 May 2022]. The Big Idea Too often referrals are a BTW – “By […]
Brett Jarman – Expert Leverage with Teams, Systems, Content
Brett Jarman Brett Jarman from Help Me Leverage talks about two powerful ways to Expert Leverage so you can earn more and work less: Build systems to automate your actions; and Build teams to leverage your time. Brett Jarman’s business helps high-value experts, produce, promote and monetize their content. His niche area is a business […]
Overcome Content Saturation
The greatest opportunity of our era is the chance to publish our thoughts and share them with the world via the internet. The inevitable consequence of giving everyone content creation tools is saturation. We’re all now dripping wet in the stuff! As an audience member this can be overwhelming. And, as a content creator this can […]
Content Saturation – Content Creators
Previously we talked about the problem of content saturation and managing the amount of information you consume. And, then we shared seven suggestions for how to overcome content saturation when you’re the audience… Today, we want to view Content Saturation when you’re the one creating the content. In the age of Content Saturation, the challenge […]
Content Saturation: A Personal Guide
Previously we talked about the problem of content saturation and managing the amount of information you consume. And, here we share seven suggestions for how to overcome content saturation when you’re the audience… 1 You can’t win! Don’t try. The clever advertising campaign of the lotto companies suggest that you have to be in it […]
How to Overcome Content Saturation
It was always inevitable. When there were only a few sources pumping out killer content, as an audience member it was relatively easy to divvy up our attention. Not so long ago there were only a handful of radio stations, a pocketful of local newspapers and magazines and a couple of TV stations. Now, thanks […]
Communication or Conversation?
All marketing is under attack. The era of pre-prepared, one-way Communication is over. It’s time to converse back and forth. It’s time to stop talking ‘at’ your customers and start talking ‘with’ them. What is Communication? Communication: Marketer generated or initiated often without any concern or consideration for the intended recipient. Advertising aims to interrupt, […]
What are you good at?
In our recent podcast episode we explored How to Choose Your Best Online Channel. And, to help you choose your online channels we suggested there were three questions to explore. This is part two in this series. What positions you well? What are you good at? What do your clients want? Positioning or Strength? It […]