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Ideas Architect Podcast

Speakers Business Models

What’s the single biggest issue facing the Professional Speaking industry? I think it is business models. And, the driver of this challenge is the same digital technology that is disrupting almost every industry. Traditionally, speakers stood in front of live audiences and strutted their stuff. Whilst that’s still a viable career path, my research suggests…

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Make Money From Speaking

Business Models for Speakers

Earlier this week I presented to National Speakers in Melbourne on the topic of Business Models for Speakers. I offered four key messages: What is a Business Model? – We discussed a simple definition of a business model that focuses on what and how you provide value to your customers. Romancing the Stage – Particularly…

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Business Model Manifesto

The Business Model Manifesto

Business models… what are they and why are they important? This is the fundamental question I’ve been asking myself as I prepare my presentation to National Speakers next week. The title is ‘Business Models for Speakers’. And, thus I’ve created ‘The Business Model Manifesto. It offers ten principles for understanding business models. 1 Are like…

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Make Money From Speaking

Make Money From Speaking

The professional speaking business used to be very simple: You stood up in front of a live audience and you were paid to present. If we were talking about business models for speakers 20 years ago this would be it. Done. Complete. Finished. Today, it’s not so simple. With the rise of digital media, the…

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Helen Macdonald presenting at TEDx Melbourne

The Rise of Business Models

Do you have a business model? And, how would you know if it was the right one? I’ve been talking with people about business models lately because I’m preparing a presentation for National Speakers on the topic of ‘Business Models for Speakers.’ From this, I’m noticing the same question popping up: Are business models new?…

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World Map - Location Sensitive

Location Sensitive

Location Sensitive I met recently with a startup entrepreneur who was building her business in the women’s hosiery or tights market. It was an interesting conversation because, as you might expect, I have very little experience in this area. One of the intriguing things for me was the nuance of the market. At the first…

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Calculator - Business Measures

Business Measures: Count This!

It’s perhaps no surprise that for weight loss, the keystone habit is often journaling. Simply writing down everything you eat starts to create awareness about what you are actually eating. What you measure matters because counting something requires a degree of focus. 12 Power Habits to Make Your Life Easier How to Create Winning Habits…

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Kiran_Masumbdar-Shaw-Value_Creation

Value Creation

If you drive to Ballarat and visit the Mouth Helen Campus at Federation University, you might be surprised to see a road named ‘Masumbdar Drive’. It has recently been named after one of their most successful graduate students, Kiran Masumbdar-Shaw. Forbes lists her as having a net worth of $1.2 billion making her the 4th…

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18 Ways to Grow Your Business

18 Ways to Grow Your Business

How to Win at Tennis My brother is a keen tennis player. He has been since he was around ten years old. To win at tennis you need to practice the range of the strokes you are likely to play during a match. For instance, your serve, forehand, backhand, volley, half-volley, overhead smash and if…

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