Marketing Trends – Cheap or Best
This is the sixth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource Marketing Trend #5: Scarce or Abundant Two Marketing Choices In the Old Marketing there was plenty of average products selling for average prices. Beige, beige […]
Marketing Trends: Scarce or Abundant
This is the fifth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource The Flip of Demand and Supply In the Old Marketing, some things […]
Strengthen and Outsource
Strengthen AND Outsource This is the fourth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice From In-house to Global In the Old Marketing, it was hard to find good help. […]
Marketing Trends – Attract the Interested
Attract the Interested This is the second in a series of 14 marketing trends adapted form Seth Godin’s book Meatball Sundae. The first marketing trend was: What’s the Big Idea. The Old Marketing, was like panning for gold. The more silt you put in your pan the more likely you were to strike gold. ie, […]
Marketing Trends – Big Idea
What’s the Big Idea? This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over… In the Old Marketing, most products were average and success was given to those who advertised […]
The History of Marketing Messages
The marketing message is evolving. The pendulum is swinging from the ‘many’ to the ‘one’ and back again. If you’re still mass marketing then you’re probably a couple of generations behind. 1 One to Many Shotgun marketing relied on spraying your message to as many people as possible and praying that someone would respond positively. […]
Communication or Conversation?
All marketing is under attack. The era of pre-prepared, one-way Communication is over. It’s time to converse back and forth. It’s time to stop talking ‘at’ your customers and start talking ‘with’ them. What is Communication? Communication: Marketer generated or initiated often without any concern or consideration for the intended recipient. Advertising aims to interrupt, […]
The Lean Startup Review
The Book Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Crown Business, New York, 2011 Rapid Book Review The Lean Startup is a New York Times best seller that has sparked a global movement. It’s a philosophy for innovation that will help you turn your ideas into products […]
The Conversational Organisation
Conversational Marketing Previously in this series we talked about Five Ways to Join a Conversation. The shift from Communication Marketing to Conversational Marketing is not about changing the name of some job roles. It requires a complete restructure from your silo of specialities to unified divisions. The traditional organization is built around a group of […]
Five Ways to Join a Conversation
Previously we talked about Ten Tenets of a Good Conversation. Today we want to talk about how to join a conversation… Traditional Marketing was all about starting a conversation. “Let me interrupt you… Now… Sit down, shut up and listen.” In Conversational Marketing, starting a conversation is merely one of five manoeuvres and possibly the […]