How to Create Your Visual Marketing Plan
A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an hour and display on your wall. And that’s what we’ll be creating in […]
The First Secret to Securing Referrals
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) There are two critical elements of securing referrals. The first is to be really clear on what you do – and know how to communicate this in terms your customer will understand. Clarify Your Core Difference Your Core Difference […]
How to Build a Referral Culture
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Having a referral system may mean you’ll never have to make cold calls again. And, the even bigger opportunity is to build a great business. To do this design a referral culture that includes systems, processes and your team […]
Seven Principles for Building Referrals
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) What makes you blow someone elses trumpet? What makes you refer someone or not? Where do you get most of your business from? If it’s referrals, do you have a method for making this happen or is it ad-hoc? […]
Book Rapper Review: The Referral Engine
The Book John Jantsch, The Referral Engine: Teaching Your Business to Market Itself; Portfolio, Penguin Books; New York, 2010. Précis A hands-on guide to have your customers generate new business leads on your behalf. Features • Examples galore : pluck the ones that work best for your situation. • Practical : apply this in the […]
The Seven Keys to Marketing Your Idea
Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere – what’s going to make you and your idea stand out? In this webinar you’ll learn: • The simplest way to define your idea • How to design projects that attract customers • How to build awareness around […]
The Ideas Marketing Book
I’m pleased to announce the launch of my new book! It’s called ‘Ideas Marketing: How to Design, Build and Sell Your Idea’. If you’ve been following my blog posts and webinars and seminars and workshops, then you’ll be familiar with some of the content. It takes you through the nine steps of the Ideas Marketing […]
Home Tweet Home: The Future of Twitter
This article is the Context piece from the Book Rapper issue: Twittergy. It provides a context for the book summary of Joel Comm’s book Twitter Power. Too Obvious! It doesn’t make sense! Who would have predicted that Twitter could take off in the way that it has? It’s too simple to make sense. Asking people […]
Book Rapper Summary: Your Referral Trumpet
The Book John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of your service, start with the referral in mind. Build the expectation in your customer’s mind in advance. And, the business […]
Ideas Lunch: Turn Your Dream into Business
An inspirational story of turning an idea into a book, a business and a world trip. What started out as a throw-away line has become the life force that drives this amazing couple forward. Andrew and Sue O’Brien are the Couple On The Run. Their love of running – together – is the source of […]