Book Rapper Review: The Referral Engine

John Jantsch: The Referral Engine The Book

John Jantsch, The Referral Engine: Teaching Your Business to Market Itself; Portfolio, Penguin Books; New York, 2010.

Précis

A hands-on guide to have your customers generate new business leads on your behalf.

Features

• Examples galore : pluck the ones that work best for your situation.
• Practical : apply this in the next hour…
• Low or no cost solutions.

Benefits

• Systematic : apply it to build a better business.
• Comprehensive and open-ended : deepen the value you gain from this book over time.
• Simple and effective : Content Marketing strategies by someone who does it very well.

Who’s It’s For

Anyone want more business leads? Aimed at small business, suitable for all business.

John Jantsch About the Author: John Jantsch

John Jantsch is a small business marketing expert.

• His central belief is that marketing is best approached as a system.
• Author of the best selling book and coaching network Duct Tape Marketing.
• Writes a popular blog, presents ‘must listen’ podcasts and is a sought after conference speaker and webinar presenter.
• John also has a strong social media influence.
Book Website
Author’s Website
John Jantsch on Twitter

Action

Grab John Jantsch’s Discussion Guide for a useful summary and comprehensive set of actions for you to take advantage of.

Book Rapper Thinks…

This book is a big dipper. Have it on your shelf so you can dip into it on a regular basis. Value guaranteeed!

Buy The Referral Engine on Amazon (Affiliate Link)

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