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Archive | October, 2013

Ideas Architect Podcast

Marketing Plan: Manifesto Style

How to Create a Marketing Plan that Inspires You. Episode 017 of the Ideas Architect Podcast. Our Topic: Marketing Plans That Inspire We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you…

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Malcolm Gladwell

Malcolm Gladwell: The Secret to his Success

What makes someone successful? In particular what makes Malcolm Gladwell (Author’s Website) so successful? He’s written four New York Times best sellers and it’s likely his most recent publication David and Goliath (Amazon) will follow suit. Haircuts One story I’d heard was that his career took off when he grew his hair. Instead of simply…

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Graeme Cowan

Graeme Cowan – Build Your Resilience

Graeme Cowan – Build Your Resilience, Boost Your Mental Fitness Episode 015 of the Ideas Architect Podcast. Our Topic: Resilience Graeme Cowan is a former Management Executive who crashed and burned – in a big way. After suffering with depression for over 5 years he tried multiple attempts to take his own life. Ten years…

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