Content Marketing Strategy: Six Ways to Make Money

Make Money From Content Marketing

Content Marketing Strategy – Six Business Models to make money from your content. Episode 018 of the Ideas Architect Podcast. Our Topic: Content Marketing Strategy Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no cost, positions you as the expert and it […]

Marketing Plan: Manifesto Style

How to Create a Marketing Plan that Inspires You. Episode 017 of the Ideas Architect Podcast. Our Topic: Marketing Plans That Inspire We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you […]

Wicked Thinking: How to Resolve Complex Problems

Can Wicked Thinking Resolve Climate Change?

Wicked Thinking: How to Resolve Complex Problems. Episode 016 of the Ideas Architect Podcast. Geoff McDonald shares a Book Rapper recording. In this episode he takes the ideas from Eric Knight’s book Reframe: How to Solve the World’s Trickiest Problems and raps them for you in under 30 minutes. Our Topic: Wicked Thinking We live […]

Malcolm Gladwell: The Secret to his Success

Malcolm Gladwell

What makes someone successful? In particular what makes Malcolm Gladwell (Author’s Website) so successful? He’s written four New York Times best sellers and it’s likely his most recent publication David and Goliath (Amazon) will follow suit. Haircuts One story I’d heard was that his career took off when he grew his hair. Instead of simply […]

Graeme Cowan – Build Your Resilience

Graeme Cowan

Graeme Cowan – Build Your Resilience, Boost Your Mental Fitness Episode 015 of the Ideas Architect Podcast. Our Topic: Resilience Graeme Cowan is a former Management Executive who crashed and burned – in a big way. After suffering with depression for over 5 years he tried multiple attempts to take his own life. Ten years […]