Book Rapper Summary: Your Referral Trumpet

The Book John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of your service, start with the referral in mind. Build the expectation in your customer’s mind in advance. And, the business […]

Ideas Lunch: Turn Your Dream into Business

An inspirational story of turning an idea into a book, a business and a world trip. What started out as a throw-away line has become the life force that drives this amazing couple forward. Andrew and Sue O’Brien are the Couple On The Run. Their love of running – together – is the source of […]

How to Save The World

This article is the Context piece from the Book Rapper issue: Frog Power. It provides a context for the book summary of Steve Zaffron and Dave Logan’s book The Three Laws of Performance. World Peace In the good old days, it was politically correct to sit back and smile as the beautiful blondes in the […]

How to Take Giant Leaps in Your Performance

The Book Steve Zaffron & Dave Logan, The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life. Speed RAP The key to a breakthrough in your performance lies in seeing how your current situation is occurring to you. Change the context you are operating from and this will allow you to […]

Twit Rapper: Smart Growth

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]

How to Engage Your Customers in Your Marketing Conversations

The Book Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership Speed RAP Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here. […]

How to Get Paid to Promote Yourself

The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you’ll learn: • Why books are dying • What t-shirts, sunglasses and motor cars have in common • Why a digital diary is significantly better than a paper one […]

The Future of Your Brain

This article is the Context piece from the Book Rapper issue: Eye Create. It provides a context for the book summary of Gregory Berns’ book Iconoclast. Exploring & Exploiting The golden age of discovery was in the 15th century as explorers boarded their ships to discover the rest of the world. Once discovered, the next […]

The Neuroscience of Innovation

The Book Gregory Berns; Iconoclast: A neuroscientist reveals how to think differently Speed RAP What makes true innovators so creative, so successful – and so rare? What makes them tick? And how can we learn to be a little more like them? In Iconoclast, Berns answers these timeless questions with surprising insights into the human […]

The Great Business Gestalt

How Web2.0 Has Merged Your Business, Your Customers And Your Competitors. The Book Amy Shuen; Web 2.0: A Strategy Guide Speed RAP The dividing line between where your business stops and starts just evaporated. You, your customers and your competitors have merged into one interconnected force. The Big Idea The five principles of Web 2.0 […]