How to Engage Your Customers in Your Marketing Conversations

Talk With Me: How to Engage Your Customers in Your Marketing Conversations The Book

Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership

Speed RAP

Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.

The BIG Idea

Traditional Marketing builds organizational silos with Marketing here, Management over there, Customer Service over there… Conversational Marketing dismantles the vertical channels. It provides a horizontal path to unite your organization internally and your customer interactions externally.

Your Challenge

Listen, respond, join, catalyze and start conversations. You know how to do it with your friends. Now, it’s time to do it with your customers throughout your organization.

More…

More from Book Rapper

 

More Updates

Manifesto Definition - What is a Manifesto?

To create a powerful manifesto you have to have a clear manifesto definition. If you want to be inspired every day in your work and

How to write a personal manifesto in five steps

One way to be inspired in life every single day is to write a personal manifesto. Today, I’ll show you how in five simple steps,

Be More Creative Today - Neuroscience

How can you be more creative today? ? Today, I’m giving you a simple neuroscience hack that you can apply to refresh yourself across your