How to Engage Your Customers in Your Marketing Conversations

Talk With Me: How to Engage Your Customers in Your Marketing Conversations The Book

Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership

Speed RAP

Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.

The BIG Idea

Traditional Marketing builds organizational silos with Marketing here, Management over there, Customer Service over there… Conversational Marketing dismantles the vertical channels. It provides a horizontal path to unite your organization internally and your customer interactions externally.

Your Challenge

Listen, respond, join, catalyze and start conversations. You know how to do it with your friends. Now, it’s time to do it with your customers throughout your organization.

More…

More from Book Rapper

 

More Updates

The Best Project Planning Example for Content Creation

The best project planning example is for those of you who want to be successful as a content creator and thought leader. Two things Every

The best project planning template for thought leadership content

What’s the best project planning template for thought leadership content? Surprisingly, it’s not a project planning template at all. But it is something that people

Four steps to becoming a thought leader

How do you become a thought leader? In this post, I’ll share the four steps every elite performer in any field takes to get to