Lesson 2 : What Are You Already Doing?

So how do you create low hanging fruit? At first I thought I had to go off and create something from scratch. Then I had a brainwave. I often joke that one of my greatest strengths is that I’m fundamentally lazy! LOL! What I really mean is that I typically look for short cuts. Surprisingly, […]

The Glue Generation

RAP1 : The Glue Generation Derived from: Iggy Pintado, Connection Generation PROFIT :  When were you born? Which generation are you? Well, it no longer matters. Digital technology has united us all. We’re the Connection Generation. They say we’re now only six clicks away from anyone on the planet… Digital media has grabbed Planet Earth […]

Lesson 1: Are You Stuck In Your Big Picture Vision?

Book Rapper Lessons I’m often asked about the things I’ve learnt from writing 27 Book Rapper issues and having over 21,000 issues downloaded over the past three and a bit years. In response to your requests I’m starting a new blog series ‘Book Rapper Lessons’. You can follow it with the category tag ‘Book Rapper […]

BR Review : Connection Generation 2

Iggy Pintado www.IggyPintado.com.au Iggy is Super Glue! And, a former manager and executive at Telstra and IBM, with stints in sales, marketing and online management. Smart, savvy, generous and best of all, Iggy loves his family – proving work and family easily connect in our digital era. Book Rapper Thinks… Disclosure : This book was […]

BR Review: Connection Generation 1

The Book Iggy Pintado; Connection Generation: How connection determines our place in society and business; 2009; ISBN 1-4392-2532-X Précis Forget when you were born. The most important generation right now is the one connected to digital media. Got a mobile phone? Email? Internet? We’re the Connected Generation. And Iggy let’s you find your place in […]

Google Think Super Links

Derived from Jeff Jarvis; What Would Google Do? 1 How to Survive, Thrive and Jive in the Digital Economy http://www.bookrapper.com/2010/07/05/survive-thrive-jive-digital-economy 2 BR Review : What Would Google Do? http://www.bookrapper.com/2010/07/07/review-what-would-google-do/ 3 The Google Map http://www.bookrapper.com/2010/07/13/the-google-map/ 4 Five Elements of the New Economic Landscape http://www.bookrapper.com/2010/07/14/the-economic-landscape/ 5 Five Essential Elements of Your Business Design http://www.bookrapper.com/2010/07/15/essential-elements-business-design/ 6 The Three […]

Where Are We Now?

Book Rapper Context piece for Jeff Jarvis‘ What Would Google Do? A Few Changes… Over the past 20 years we’ve seen a few changes… The Berlin Wall has fallen and the Cold War has ended. We’ve had some localized wars in Iran, Iraq, the Mid-East and Bosnia. We have a black US President, a worldwide […]

How to Profit Like Google

Derived from Jeff Jarvis; What Would Google Do? PROFIT : One thing Google does really well is execute. Now it’s your turn. Select one action from our list of 24 below and execute it. Quickly, easily and well. Not perfect, well. Then pick another and another. Who know’s you might become as profitable as Google… […]

What Business Are You In? Part 2

Following from our previous post, here’s some clues to get you started creating your Elegant Response… Economics • Would your business be Big or Small? • What would be Abundant? What would be Scarce? • How would you use Open Source? • Which Niches would you cater to? Design • Would you make Stuff or […]

What Business Are You In? Part 1

Derived from Jeff Jarvis; What Would Google Do? PROFIT : So, the economy has changed, there are new rules for designing a business, how we arrange things has altered and we need some new values and viewpoints to be successful. How do we do that? Here’s our Action Plan for getting you Googlized… What Business […]