Lesson 2 : What Are You Already Doing?

So how do you create low hanging fruit?
At first I thought I had to go off and create something from scratch.
Then I had a brainwave.
I often joke that one of my greatest strengths is that I’m fundamentally lazy! LOL!
What I really mean is that I typically look for short cuts.
Surprisingly, when I rapped Gregory Bern’s Iconoclast (Book Rapper issue Eye Create), I realised we all have lazy brains.
In other words, as a survival mechanism our brains are designed to look for shortcuts.
Phew! At least I was normal…

So, the obvious place to look for low hanging fruit is in what you’re already doing.
And this is where the seeds of Book Rapper were found.

I listed a bunch of things that I was already doing.
It read something like this…

• Writing training manuals
• Designing my own website
• Doing my own book keeping – eek!
• Creating remarkable plans and strategies
• Constantly drawing models and visualizing concepts
• Reading lots of books and taking notes
• Creating puzzles and card games
• Writing articles
• Exercising at the gym
• Sparking ideas over lunch for friends

Lesson: What are you already doing that could be converted, transformed and packaged into a low hanging fruit option? Make a list of your current activities, spot the best opportunity and package it up for sale.