Book Rapper’s Hot Books for 2009
Here’s the Book Rapper Hot Books for 2009. Here’s my Top Ten list of the books I want to be reading that reflect the biggest issues of our time… Authenticity The Book: Joe Pine & Jim Gilmore, Authenticity The Hot Idea: As consumers crave experiences fake ones don’t count. If your product and service is […]
Book Rapper Hot Books Hot Trends 2008
Make Money From Niches Derived from Chris Anderson’s The Long Tail The Hot Idea: Digitalization has lowered the profit barrier meaning we no longer need to rely on creating big selling blockbuster products. Instead, small profitable niches become a safe and reliable way to riches. Author’s blog: http://www.thelongtail.com/ Book Rapper: http://www.bookrapper.com/1_The_Long_Tail.html How to Think Right […]
The Great Web 2.0 Distinction
Web 2.0 is big. I don’t need to tell you that. I often find myself talking about it to people who simply don’t get it. They think Facebook, LinkedIn and YouTube are a waste of time. Perhaps they’re right or perhaps they’ve been left behind… I’m currently reading Sarah Lacy’s book on Web 2.0. She’s […]
Crowdsourcing Sources for the Crowd
Here’s a follow-up to our earlier RAP on crowd-sourcing “The Bees Wees“…Crowdsourcing is the “act of taking a job traditionally performed by employees and outsourcing it to an undefined, generally large group of people in the form of an open call.” This is the term and definition created by journalist Jeff Howe in an article […]
Gandhi and the Starfish
I watched one of my favourite movies last night… the 1982 spectacular ‘Gandhi‘. Yep, it’s now 26 years old and given it won 8 Academy Awards it might be worth a look simply because it’s a good movie. It’s presented in pseudo documentary style and I presume, given it’s a Richard Attenborough movie, that’s it’s […]
Meatball Sundae – The New Marketing by Seth Godin
What business are you in? Marketing delivers the answer to that and marketing just changed! A short summary of Seth Godin’s book, Meatball Sundae. We rapped this book as part of the Book Rapper book summary series. 14 Marketing Trends 14 trends are redefining marketing. These trends are transforming businesses that have the right products […]
How to Think Right
Logical, rational left-brain thinking is necessary yet no longer enough. The right brain skills of design, story telling, emotional empathy, the big picture, playfulness and creating are the keys to success. Daniel Pink’s A Whole New Mind uses a great ‘right brain’ metaphor that is pulled together into several simple themes. The content is a […]
The Long Tail
Chris Anderson shows there is money to be made in very small niches. The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product. Now, through our PCs it’s easier to create things and the Internet gives us all access to […]
Blog Mission
Welcome to the first post of the Book Rapper blog. Book Rapper’s RAPs are like book summaries on steroids. We track the hot trends through books, dig out the key ideas and present them visually with do-able actions for you to implement. This blog is a discussion about the hot books and the hot trends, […]