The Long Tail

Chris Anderson shows there is money to be made in very small niches.

The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product.

Now, through our PCs it’s easier to create things and the Internet gives us all access to global distribution. There is almost any market, for any product, somewhere. Let your customers find you on the net.

This book shows you how to reinvent your business with the three forces Anderson identifies as driving The Long Tail:

  1. The Democratization of Production meaning that everyone has access to the tools of production,
  2. The Democratization of Distribution meaning that everyone has access to distribution via the Internet and,
  3. Connecting Supply and Demand meaning creating ways for customers to find the products you have for sale.

Get our RAP: Making Money From Niches

More Updates

What Moneyball taught me about Experience

I recently rewatched the movie Moneyball. On the surface, it looks like a story about statistics defeating intuition. But when I looked at it through

October 27, 2026
What does Intuition actually feel like? With Maria Di Pietro

Where does intuition actually come from? And what does it feel like when you just know something? After more than 25 years working with people,

October 20, 2026
What Bruce Lee taught me about Experience - The Patterns You See

Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else. He stopped concentrating on the actual punch and became fascinated

October 19, 2026