The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product.
Now, through our PCs it’s easier to create things and the Internet gives us all access to global distribution. There is almost any market, for any product, somewhere. Let your customers find you on the net.
This book shows you how to reinvent your business with the three forces Anderson identifies as driving The Long Tail:
- The Democratization of Production meaning that everyone has access to the tools of production,
- The Democratization of Distribution meaning that everyone has access to distribution via the Internet and,
- Connecting Supply and Demand meaning creating ways for customers to find the products you have for sale.