Book Rapper Business Book Summaries
One day a few years back I was getting bored with the client work that I was doing and starting wondering… “I’d love to be reading a book right now. But, I should be doing some client work to pay the bills.” Then I paused and thought… “Mmm… if I could get paid to read books then I could read books anytime I wanted.” This was the thought that launched Book Rapper business book summaries.
On this page we’ll be gradually sharing our full list of over 50 business book summaries. We’ll add one or two each month. If you want all of them right now, you can head over to Book Rapper and subscribe.
The Long Tail by Chris Anderson
Speed RAP: There is money to be made in very small niches. The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product. Now, through our PCs it’s easier to create things and the Internet gives us all access to global distribution. There is almost any market, for any product, somewhere. Let your customers find you on the net. We rapped this book as Make Money From Niches.Download this RAP
A Whole New Mind by Daniel Pink
Speed RAP: Logical, rational left-brain thinking is necessary yet no longer enough. The right brain skills of design, story telling, emotional empathy, the big picture, playfulness and creating meaning are the keys to success. We rapped this as How to Think Right.Download this RAP
Trust Agents by Chris Brogan and Julien Smith
Speed RAP: The web + social media is re-humanizing business and our interactions with each other. Gone are the days of interrupting, talking at and yelling to gain attention and make sales. Today we need to build trust, be helpful and converse with other human beings. We rapped this as Web Line.Download this RAP