Make Money From Niches

Book Rapper Make Money From Niches The Book

Chris Anderson, The Long Tail: How Endless Choice is Creating Unlimited Demand, Random House, London, 2006.

Speed RAP

Thanks to the Internet we’re moving from an ‘OR’ to an ‘AND’ era; a culture of Compact Head and Long Tail, institutions and individuals, professionals and amateurs, mass market and niches. Mass culture won’t fall; it will simply get less mass. Niche culture will be less obscure; it will flourish.

BIG Idea

It’s time to re-invent your business and this RAP shows you how with Anderson’s Three Forces driving The Long Tail: The Democratization of Production, The Democratization of Distribution and Connecting your Products to your Customers through Amplified Word of Mouth.

Your Challenge

How can you make money from niches? Start by immersion in this RAP (Review + Action Plans). Then select one of the six Big Ideas as your immediate focus. Apply this thinking to your business then move onto the next one. Share your results with us for possible inclusion in a future edition.

More from Book Rapper

 

More Updates

Can you have more than one Life's Work?

How many Life’s Work can you have? Normally, we think of our Life’s Work as our our job, career or work. But previously, I shared eight

Live a Great Life! Eight Examples of Your Life's Work

What’s your Life’s Work? Most people assume it’s about your career. But it doesn’t have to be. Here are eight things people devote their lives

David Goggins and the One Thing Stopping Your Success

What’s the number one thing stopping you from fulfilling your Life’s Work? It’s not what you think. It’s not a lack of time, a lack