Twit Rapper: Smart Growth
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
Seven Step Word of Mouth Marketing Action Plan
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : It’s time to stop talking and start thinking so we and others can more effectively talk… It’s time to develop your Word of Mouth Marketing Strategy… Follow our seven steps to profit. 1 Trigger Explore the three reasons people might be talking about you. Discuss […]
Another 44 Actions to build Word of Mouth Marketing
Derived from… Andy Sernovitz, Word of Mouth Marketing Gift temporary brand tattoos Refer others to your friends Create a funny product name Redesign your packaging Send sneak previews Add photos from events Provide soft-copy handouts Offer ‘Bring a Friend’ for events Give 2 biz cards: extra one to share Highlight your popular blog posts Talk […]
44 Actions to build Word of Mouth Marketing
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : Now, you have the steps of your word of mouth marketing campaign, here’s some actions to grab, mould and test to see what works best for you. The key is to experiment with lots of little ones. What will you test this week? Have a […]
The Six Steps of Word of Mouth Marketing
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : The difference between word of mouth and word of mouth marketing is that one is random and the other is structured, organized and planned with a marketing objective to fulfil. Here’s six steps to help you design your WOMM campaign. Trigger What’s the trigger? What’s […]
Word of Mouth Marketing Rules (2)
Derived from… Andy Sernovitz, Word of Mouth Marketing WOM Marketing Rules Here’s 4 basic rules for word of mouth marketing. 1 Be Interesting As Seth Godin might have said, black and white cows are fairly common. However, a Purple Cow, now that’s interesting. You need to create a reason for people to talk about you. […]
Word of Mouth Marketing Rules (1)
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : If word of mouth rules then what the keys to success? Firstly, you’ll need something worth talking about. And, it’s true power lies in the person making the recommendation. Here’s some basic guidelines for you to discuss with others. Who Do You Trust? Do you […]
Five Ways to Multiply Your Customers
PROFIT : If you really want to multiply your audience rather than increase it just a little, you’ll need to think differently. Here’s five ways to design your product, service and business to get people talking about you and add bottom-line value to your business. Direct Marketing is where businesses talk straight to the consumer. […]