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Andrew Melville - The Weave

Andrew Melville – The Weave

Andrew Melville is an Auckland based communications expert. He is a master storyteller and facilitator who has worked as a journalist, radio broadcaster, University lecturer and community leader. His life’s work has been all about bringing people together through clear communication, stories and working with the specific and unique aspects of culture. Andrew Melville Podcast…

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The Most Important Stories

The Most Important Stories

What’s the most important story of all? We’ve been sharing about stories lately and some extracts from one of our recent Book Rapper issues called The Long Tale. It’s derived from the eight stories from Valerie Khoo’s brilliant book Power Stories. We’ve previously shared a summary her book here. And, shared the extracts Your Business Story and What’s Your Calling? Plus,…

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Power of Stories

The Power of Stories

Every now and then I get a little obsessed and right now I’m obsessed with stories. I’ve been writing some more stories in my blog – notably my two most recent blog posts: How Fast Can You Change and When Was the Last Time You… I’ve also been reading books about Stories and in particular been…

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Marketing Trend #9 - Authentic Stories

Marketing Trend – Authentic Stories

This is marketing trend #9 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Infinite Channels. Authentic Stories In the marketing days of old, businesses were easily able to tell us what they wanted us to hear using relatively few publication and broadcast sources. Generally, we…

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Why You Need Stories - Business Story

Transforming Stories

Walking and Talking I went for a walk today with my friend and colleague Mark Molony. Mark is a crisis worker, therapist, educator, facilitator and business coach. He’s the inspiration behind my recent celebration of 300 straight days of meditation – this was the direct result of attending one of his mindfulness programs. During our…

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Simple Stories, Great Coffee

Simple Stories and Good Coffee

Stories I’ve fallen in love with two things lately… If you’ve been reading this blog you might have noticed I have a ‘thing’ for stories at the moment. For a long while I dismissed them as a simple spin of the usual marketing spiel. Now, I’ve come to realize something different. They’re fundamental to human…

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Apple - Magic Mouse

Design Stories

The allure of this TED talk by Yves Behar ‘Designing Objects That Tell Stories’ is that it brings together two powerful threads for me: Design is my lifelong passion Stories are my current focus This video is really a showcase of Yves Behar’s design work upto 2008 (The talk was presented February 2008). And, there…

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Why You Need Stories - Business Story

Why You Need Stories

Human beings are hard wired for stories – be it lounging around a campfire or being scared witless in a darkened cinema. Stories frame ideas, provide lessons, capture memories, create the future and connect us with our friends and family. And, in our world flooded with information and data they help us make sense of…

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The Long Tale - Power Stories

Power Stories Summary

Power Stories At Book Rapper we’ve been scouring the planet for great books. In particular, things that are essential to being successful in business. And, we think stories is one of those essential business tools. Thus we’ve created: The Long Tale, How to use stories to build your brand, market with meaning & connect with…

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