Tag Archives | Design Advantage

Design Thinking Super Links

Design Thinking Super Links After putting out a bucket load of thinking around Design Thinking, I’ve had several requests to put all the links in one place… like a super links page. So here goes… The Book and Author The Book: Roger Martin’s The Design of Business http://www.amazon.com/Design-Business-Thinking-Competitive-Advantage/dp/1422177807 The Author: Roger Martin’s Website: http://rogerlmartin.com/ The…

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Design Advantage : The Secret to Creating Long-Term Value 15

Design Advantage : The Secret to Creating Long-Term Value 15Derived from: Roger Martin’s The Design of Business Action Plan : Designing Your Future PROFIT : Superficial Design makes no difference. It’s adornment, decoration and cosmetic. It’s like reading a book and doing nothing with it. Significant Design changes the world. It’s like reading a book,…

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