Design Advantage : The Secret to Creating Long-Term Value 9

Design Advantage : The Secret to Creating Long-Term Value 9 Derived from: Roger Martin’s The Design of Business RAP7 : Project Power PROFIT : Design work is different work. And it needs to be structured accordingly. Whilst exploitation and administration work suits permanent positions in set roles, exploration and innovation work is favoured by project […]

Design Advantage : The Secret to Creating Long-Term Value 8

Design Advantage : The Secret to Creating Long-Term Value 8 Derived from: Roger Martin’s The Design of Business RAP6 : Building Within PROFIT : Adding Design Thinking to your organization is not like adding a coat of paint. It’s more like rebuilding a new house from the inside. It’s a cultural change that requires a […]

Design Advantage : The Secret to Creating Long-Term Value 7

Design Advantage : The Secret to Creating Long-Term Value 7 Derived from: Roger Martin’s The Design of Business RAP5 : The Reliability Bias PROFIT : Reliability, predictability and consistency are crucial for business. They enable us to make promises to our customers and deliver. They enable us to earn income to pay staff wages, overheads […]

Design Advantage : The Secret to Creating Long-Term Value 6

Design Advantage : The Secret to Creating Long-Term Value 6 Derived from: Roger Martin’s The Design of Business RAP4 : Design ThinkingPROFIT : Our usual logic frameworks follow the scientific traditions to determine what is true and what is false. Design Thinking takes a different course. It’s based upon what’s possible in the future and […]

Advantage : The Secret to Creating Long-Term Value 5

Design Advantage : The Secret to Creating Long-Term Value 5 Derived from: Roger Martin’s The Design of Business RAP3 : Opportunities PROFIT : The Knowledge Funnel highlights four distinct opportunities to design, re-invent, innovate and exploit your business. The opportunities we create will depend upon where we start, where we finish and where we re-visit. […]

Design Advantage : The Secret to Creating Long-Term Value 4

Design Advantage : The Secret to Creating Long-Term Value 4 Derived from: Roger Martin’s The Design of Business RAP2 : The Knowledge Funnel PROFIT : The key to Value Creation lies in our use of what we know and don’t know. If we don’t know how something works, we can’t exploit it. Roger Martin’s Knowledge […]

Design Advantage : The Secret to Creating Long-Term Value 2

Design Advantage : The Secret to Creating Long-Term Value 2 BR Review : The Design of Business Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009. Précis If you want short term results stick to your numbers that prove the past. If you want long […]

Design Advantage : The Secret to Creating Long-Term Value

A new Book Rapper issue…Design Advantage : The Secret to Creating Long-Term Value The Book Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009. Speed RAP The key to value creation in any organization lies in the development of knowledge. Unlocking problems, issues and mysteries […]