Design Advantage : The Secret to Creating Long-Term Value

A new Book Rapper issue
Design Advantage : The Secret to Creating Long-Term Value

The Book
Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009.

Speed RAP
The key to value creation in any organization lies in the development of knowledge. Unlocking problems, issues and mysteries with new rules of thumb has the potential to overtake existing industries. Translating this thinking into business systems, software and step-by-step procedures can drive efficiency and slash costs.

The Big Idea
Design Thinking is the new competitive advantage. It’s the balance between the drive for short-term efficiency through analysis and the exploration of new opportunities through creative and intuition based innovations. To fail to employ both modes of thinking and doing puts the organization at long-term risk.

Your Challenge
Immerse yourself in design. Explore it, experience it and exercise with it. Enhance your skills, influence others and add Design Thinking to your life and the culture of your organization.

More Updates

The best format for Thought Leadership Content in 2023

What is the best format or medium for your thought leadership content in 2023? Is it video, audio, visuals or words? In this post, I’ll

The Best Place to Publish Thought Leadership Content in 2023

Where is the best place to publish your thought leadership content in 2023? Is it Facebook, LinkedIn, YouTube, or none of those This is such

What is Ideas Architecture? (For Thought Leadership)

What is ideas architecture? If you’ve come here to get ideas for building or creating architecture, you’ve come to the wrong place. This post is