Design Advantage : The Secret to Creating Long-Term Value 16
Derived from: Roger Martin’s The Design of Business
PROFIT : Want to fill your brain with more great ideas? The obvious thing to do is buy a copy Roger Martin’s book and read that – We only select 12 books a year so you know it’s good! And, here’s a couple of other resources to extend, enhance and enrich your learning.
This small-business bible is all about turning your heuristic into an algorithm. In E-Myth speak it’s going from the technician to the business builder. Gerber outlines the systems you need to turn your small business into a money-making machine. Start here and then graduate to E-Myth Mastery.
The Opposable Mind
Roger Martin’s previous book.
It’s Design Thinking for the Individual.
The Opposable Mind on Amazon (non-affiliate link)
How to Think Right
Another take on the design revolution. Pink highlights six modes of Right-Brain thinking for you to develop to stay ahead in the Conceptual Age. And, you guessed it, design is one of them!