Design Advantage : The Secret to Creating Long-Term Value 16
Derived from: Roger Martin’s The Design of Business

Companion Pieces
PROFIT
: Want to fill your brain with more great ideas? The obvious thing to do is buy a copy Roger Martin’s book
and read that – We only select 12 books a year so you know it’s good! And, here’s a couple of other resources to extend, enhance and enrich your learning.

The E-Myth
This small-business bible is all about turning your heuristic into an algorithm. In E-Myth speak it’s going from the technician to the business builder. Gerber outlines the systems you need to turn your small business into a money-making machine. Start here and then graduate to E-Myth Mastery.

E-Myth Book Summary from Superb Coaching – It’s a great summary!

E-Myth Revisited on Amazon (non-affiliate link)

E-Myth Mastery on Amazon (non-affiliate link)

The Opposable Mind
Roger Martin’s previous book.
It’s Design Thinking for the Individual.


The Opposable Mind on Amazon (non-affiliate link)

How to Think Right
Another take on the design revolution. Pink highlights six modes of Right-Brain thinking for you to develop to stay ahead in the Conceptual Age. And, you guessed it, design is one of them!

Get the Book Rapper Issue How to Think Right
Derived from Daniel Pink, A Whole New Mind on Amazon
(non-affiliate link)

Frog Power
If you’re serious about transforming your organization into a Design Thinking empire then you’ll need to clean out some cultural debris. This issue shows you how.

Get the Book Rapper Issue Frog Power
Derived from
Steve Saffron and Dave Logan’s The Three Laws of Performance on Amazon (non-affiliate link)

Get the full Book Rapper issue: Design Advantage

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