Design Advantage : The Secret to Creating Long-Term Value 15

Design Advantage : The Secret to Creating Long-Term Value 15
Derived from: Roger Martin’s The Design of Business

Action Plan : Designing Your Future
PROFIT
: Superficial Design makes no difference. It’s adornment, decoration and cosmetic. It’s like reading a book and doing nothing with it. Significant Design changes the world. It’s like reading a book, looking at the world anew and taking decisive action based on your new knowledge. That’s what this whole issue is about – creating new knowledge and putting it to good use. Are you Superficial or Significant? Here’s your chance to prove it…


1 What will Design Thinking add or solve for you and your organization?

2 What could you exploit, make more efficient or Convert to a step-by-step process?

3 What could you explore or innovate? What wicked problems can you attack?

4 Which of the four opportunities types will you pursue?

5 Who do you need to get on board to adopt Design Thinking?

6 What new design projects will you create? How will you manage continuous work?

7 How will you modify your leadership style to adopt Design Thinking?

8 When will you start Design Training? And, with Whom?

Get the full Book Rapper issue: Design Advantage

More Updates

Plan Your Life, Plan Your Year

What’s the best way to plan your life? And if that’s too big for you, how about we focus on this coming 12 months or

The best format for Thought Leadership Content in 2023

What is the best format or medium for your thought leadership content in 2023? Is it video, audio, visuals or words? In this post, I’ll

The Best Place to Publish Thought Leadership Content in 2023

Where is the best place to publish your thought leadership content in 2023? Is it Facebook, LinkedIn, YouTube, or none of those This is such