Gary Vaynerchuk on Content Marketing
Here’s a short sharp video from Gary Vaynerchuk on Content Marketing… A couple of key points to reinforce: Marketing is changing. Content is King. Content is a commodity. Quality matters. Solve your customers’ problems. Whilst, this is a high-quality production that rivals mass media TV, when we say ‘quality content’, we’re not talking about production […]
Your Content Marketing Questions Answered
Do you ever wonder that you’re not doing the thing you should be doing? Or that thing you’ve been working on is not the real goal, just the starting point? I’ve been getting those messages around Book Rapper lately. A lot more people are asking me ‘How Do I Book Rapper?’ and ‘How can I […]
How Content Marketing Works
Previously, we defined ‘What is Content Marketing?‘ Now, let’s see how it all works with an example. Google Search Recently, my voice recorder started to rattle. And, it eventually stopped working. This meant I had to buy another one. Where do I start? Naturally, I went to Google and searched for ‘Voice recorders’. As I typed it […]
What is Content Marketing?
It seems that everyone is talking about content and content marketing. Here’s my take on what these terms mean and how you can use them to leverage your business. What is Content? Let’s start with defining content… Content is the words and images that you’re reading right now. In books, it’s the action between the […]
Content Marketing: What is it and Why You Need it?
What is Content? If we’re going to talk about Content Marketing then the best place to start is to ask, “What is Content?” Here’s a very broad general definition… It’s simply anything you upload to a website. This could be the words on your webpage, words in your blog, your video on YouTube, an audio […]
27 Support User Generated Content
Part 27 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign fuelled their supporter base by promoting user generated content. User generated content was a significant part of the Obama campaign. The most famous example was Shepard Fairey’s Obama poster (we paraphrased his poster for the cover of this issue). Will.i.am also […]
11 Create Meaningful Content
Part 11 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama micro-segmented his audience to create relevant content. In a campaign that generated over a billion email messages keeping the content relevant to the supporters was crucial. Rather than provide a single vanilla message to all; micro-segmented lists targeted specific messages to specific […]
How to Get Traffic to your Blog
Here’s our fourth slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Blog Traffic”. With so many blogs out there, who’s going to read yours? And, how are they going to find you? We look at four traffic strategies for […]