Dave Bruno – The 100 Thing Challenge
Coincidences Do you believe in coincidences? Sometimes life is too weird and you can only wonder at how two odd things can come together in seemingly random ways. The previous book I read was by Sebastian Terry. It was called ‘100 Things’. And, this book, that I’ve just finished is called ‘The 100 Thing Challenge’. […]
Sebastian Terry – 100 Things
When are you most alive? What are the most weird and most cooky things you’ve ever done? Whilst this is one-way to look at Sebastian Terry’s book 100 Things it’s probably not the most useful frame. Let’s try this instead… What are the things that you’ve done in your life that made you feel most […]
Todd Henry – Die Empty
Marketing Time Lag When do you take action? Are you usually spontaneous and act instantly? Or do you stop, ponder and reflect? I first heard about this book Die Empty by Todd Henry on Mitch Joel’s Six Pixel of Separation podcast way back in January. (The podcast was published three months earlier on October 23, […]
Gihan Perera Interviews Geoff McDonald
The tables have been turned! Instead of me interviewing other people, this time Gihan Perera has asked the questions and I’ve provided the answers. Our Topic Gihan Perera is a long-time colleague who has written a number of books and helped thousands of experts and organisations understand how the internet has changed our world. He […]
How to Create Your Manifesto in Two Steps
Create Your Manifesto A manifesto is a public declaration of your intent. It’s a simple and powerful way for business experts to position their expertise. And, it’s a very useful framework for creating your content marketing. Our Topic In this episode, we’re taking the Manifesto section from our Content Marketing Blitz program to share with […]
James Burgin: How to Craft Your Personal Brand
James Burgin talks about how to craft your personal and professional brand. This is episode 030 of the Ideas Architect Podcast. Our Topic: James Burgin James Burgin is an international brand expert and Managing Director of Brand Within. They offer an integrated approach to branding, marketing and business development with a special focus on knowledge […]
Two Ways to Fulfil Your Purpose
Fulfil Your Purpose Why are you here? What are you devoting your life to? What’s your purpose in life? It seems that more than ever we’re wanting meaning in our lives. I think it’s a function of the rate of change – the more environmental hints change the more we need to rely on our […]
Context: How to Drive Action
How is a Manifesto different from a Mission and Vision Statement? In part one, we talked about ‘Who is it For?’ And, here we discuss the second big difference… the context they set. The End of Things As the terms suggests, the Vision or Mission Statements define the place we want to finish up. If […]
Mission and Vision Statements Versus Manifesto
THE question that I’m asked the most about manifestos is: How are they different to a mission statement or a vision statement? My usual answer tends to focus on two things: Who they’re for and what they’re about. Mission and Vision Statements The big problem with Mission and Vision Statements is that they are usually […]
Marketing Plan: Manifesto Style
How to Create a Marketing Plan that Inspires You. Episode 017 of the Ideas Architect Podcast. Our Topic: Marketing Plans That Inspire We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you […]