Two Ways to Fulfil Your Purpose
Fulfil Your Purpose Why are you here? What are you devoting your life to? What’s your purpose in life? It seems that more than ever we’re wanting meaning in our lives. I think it’s a function of the rate of change – the more environmental hints change the more we need to rely on our […]
Context: How to Drive Action
How is a Manifesto different from a Mission and Vision Statement? In part one, we talked about ‘Who is it For?’ And, here we discuss the second big difference… the context they set. The End of Things As the terms suggests, the Vision or Mission Statements define the place we want to finish up. If […]
Mission and Vision Statements Versus Manifesto
THE question that I’m asked the most about manifestos is: How are they different to a mission statement or a vision statement? My usual answer tends to focus on two things: Who they’re for and what they’re about. Mission and Vision Statements The big problem with Mission and Vision Statements is that they are usually […]
Marketing Plan: Manifesto Style
How to Create a Marketing Plan that Inspires You. Episode 017 of the Ideas Architect Podcast. Our Topic: Marketing Plans That Inspire We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you […]
How to be the Apple of Your Industry
How would you like to be like Apple? They are one of the most successful companies on the planet. They make beautiful things. They have an uber-loyal fan base. And, they make massive profits. Your challenge is not to copy Apple, it’s to be the Apple of your industry. It’s to be the organisation with […]
How to Create Your BIG Idea
Leaders go beyond the job at hand. They offer direction, show clarity and inspire their clients. But how many of us do this? Mostly, we are more interested in leading them to a sale to benefit us. To be the leader in your market you need a Client Leadership Program. That’s right, a program that […]
How to Create A Marketing Plan That Inspires You
Most marketing plans are designed for implementation. That’s important. And, it’s not enough. How many times have you known what needs to be done and not done it? A dry, dull, mechanical plan will do that to you. An alternative is to write your Marketing Plan as a Manifesto. In this way, you will be […]
Five Ways to Create Your Theme for the Year
Previously we’ve talked about creating a theme for your year. And, I’ve shared my own theme of ‘retirement’. Now, it’s your turn… Here five tips for defining the theme for your year ahead. 1 The Obvious Is there an obvious theme? For instance, you’re about to quit your job, become a dad or publish a […]
How to Create Your BIG Idea – Slideshow
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business. Here’s the slides plus the audio recording from our recent webinar where you’ll learn: • Which of the Four Big Ideas is best suited to you • […]
My Theme for 2012
In an earlier blog post we talked about the principles of planning your year around a theme. Let me share some of the nuances of theme planning by telling you about my theme for 2012. My Theme for the Year is… A drum roll please… My theme for 2012 is ‘Retirement’. No, I’m not turning […]