Eleven Iconic Manifestos

Smiley Face

Previously we talked about the fifth type of manifestos – a visual manifesto. And, there are several different styles of visual manifesto. For instance: a graphic, a word picture, an infographic, a photograph and an icon or symbol. In this post we are going to focus on the use of icons or symbols to represent […]

The Fifth Manifesto Style

Australian Flag

Previously, I wrote about four manifesto styles. And, like the forgotten fifth member of The Beatles, I think there’s a fifth manifesto style that I’ve overlooked – the image. The Power of a Flag If you doubt that an image can hold the explosive power of a written manifesto you only need to consider the […]

Four Types of Manifestos

Write a Manifesto Four Ways - The Four Types of Manifesto

What are the four types of manifestos? Knowing this will help you write a manifesto to create your future, and possibly the future of those around you as well. [Updated and Expanded Dec 2022] There are four main ways to write a manifesto because there are four types of manifestos. But which one is the […]

How to Gain More Energy

Adam Grant - Give and Take book

The Fuel of Life Without fuel your car doesn’t move. Without battery charge your smartphone is not that smart. And, without energy you’re not going to make a whole lot happen. It’s simple, it’s basic and it’s vital. We all need energy. So, how do you gain more energy? The Usual Suggestions for More Energy […]

Dave Bruno – The 100 Thing Challenge

Dave Bruno - The 100 Thing Challenge

Coincidences Do you believe in coincidences? Sometimes life is too weird and you can only wonder at how two odd things can come together in seemingly random ways. The previous book I read was by Sebastian Terry. It was called ‘100 Things’. And, this book, that I’ve just finished is called ‘The 100 Thing Challenge’. […]

Sebastian Terry – 100 Things

Sebastian Terry - 100 Things

When are you most alive? What are the most weird and most cooky things you’ve ever done? Whilst this is one-way to look at Sebastian Terry’s book 100 Things it’s probably not the most useful frame. Let’s try this instead… What are the things that you’ve done in your life that made you feel most […]

Todd Henry – Die Empty

Todd Henry - Die Empty

Marketing Time Lag When do you take action? Are you usually spontaneous and act instantly? Or do you stop, ponder and reflect? I first heard about this book Die Empty by Todd Henry on Mitch Joel’s Six Pixel of Separation podcast way back in January. (The podcast was published three months earlier on October 23, […]

Gihan Perera Interviews Geoff McDonald

The tables have been turned! Instead of me interviewing other people, this time Gihan Perera has asked the questions and I’ve provided the answers. Our Topic Gihan Perera is a long-time colleague who has written a number of books and helped thousands of experts and organisations understand how the internet has changed our world. He […]

How to Create Your Manifesto in Two Steps

Manifesto - Fulfil Your Purpose

Create Your Manifesto A manifesto is a public declaration of your intent. It’s a simple and powerful way for business experts to position their expertise. And, it’s a very useful framework for creating your content marketing. Our Topic In this episode, we’re taking the Manifesto section from our Content Marketing Blitz program to share with […]

James Burgin: How to Craft Your Personal Brand

James Burgin - Craft your personal and professional brand

James Burgin talks about how to craft your personal and professional brand. This is episode 030 of the Ideas Architect Podcast. Our Topic: James Burgin James Burgin is an international brand expert and Managing Director of Brand Within. They offer an integrated approach to branding, marketing and business development with a special focus on knowledge […]