Write A Book The Easy Way – Eighteen Different Examples
Why Write a Book? 18 different ways to write a book answers the question: How do you position yourself as a thought leader? [Updated and rewritten November 2021] One of the tried and tested ways is to write a book. Having your own book shows that you know a great deal about your niche or subject […]
Three Ways to Attract More Clients
How do you attract your clients? Here’s three ways you could attract more clients… 1 Content Marketing Book Rapper issues have now been downloaded more than 48,000 times! And that’s only the ones directly downloaded from the Book Rapper website. Many more have been passed along by readers or downloaded from other sites. Plus, I […]
A Big Problem for Many Authors That’s Easily Avoided
Following on from our previous post: Big Opportunities for Authors to Spread Their Message Further and Deeper, I want to point to a conceptual problem for many authors. Writing and publishing your book is like having a child. It can take at least as long to produce and then you become very proud and very […]
Big Opportunities for Authors To Spread Their Message Further and Deeper
Seth Godin is a master at saying it better than me! He has the knack for speaking in simple, easy to digest words. And, in his recent post Information Density, he nailed the whole point of Book Rapper. And, a BIG opportunity for authors. Providing Choice Seth was talking about choice for customers. How much […]
How to Get Paid to Promote Yourself
The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you’ll learn: • Why books are dying • What t-shirts, sunglasses and motor cars have in common • Why a digital diary is significantly better than a paper one […]
1000 Manifestos Postcard Case Study
Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Geoff McDonald, 1000 Manifestos Fridge Test: I think this is a great image! Of course I would say that… I took the photo and it’s my postcard. Would you put […]
Partnerunning Postcard Case Study
Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Andrew and Sue O’Brien, Partnerunning Fridge Test: An elegant clear image. Fridge worthy? I would. Simple statement supports the image. Next Step: Some general points of contact via websites, Facebook […]
Optimism Zone Postcard Case Study
Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Helen Macdonald, Optimism Zone Fridge Test: Would you put this image on your fridge? I would. It’s a gorgeous photo of sunflowers. Plus it has a simple message that is […]
Three Keys to Turning Your Postcard into a Keepsake
The most important reason for creating a postcard is for someone to hang to it. I have no interest in merely creating more stuff for people to throw in the bin as soon as they get home. It’s not wasteful for the environment and your marketing budget. Plus it diminishes your reputation. Instead you want […]
How to Create Potent Public Products: Postcards
In our earlier post on The Holy Grail of Marketing we talked about the possibility of having your customers pay you to promote your services. Whilst this seemed like an outlandish notion, we suggested that creating public products is a simple way to achieve this. One of the simplest and cheapest way to create a […]