Marketing Trend: Blink Attention
This is marketing trend #10 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Authentic Stories Blink Attention One of the powerful elements of Old Marketing was the relatively few competing messages. You could buy up a few slots on your favourite TV channel and lots […]
Marketing Trend – Authentic Stories
This is marketing trend #9 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Infinite Channels. Authentic Stories In the marketing days of old, businesses were easily able to tell us what they wanted us to hear using relatively few publication and broadcast sources. Generally, we […]
Leadership Trend: Accumulate Meaning
This is the sixth of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Previously in this series were: Function and Design Argument and Story Focus and Symphony Logic and Empathy Seriousness and Play Over the years most of us have accumulated a lot of things. Some of […]
Marketing Trend: Infinite Channels
This is marketing trend #8 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Hits to Niches. Infinite Channels In the Old Marketing it was relatively easy to get noticed. You simply bought up lots of mass media advertising – eyeballs – and people noticed. Hopefully, […]
Leadership Trend: Serious and Playful
This is the fifth of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Previously in this series were: Function and Design Argument and Story Focus and Symphony Logic and Empathy Sometimes we need to be serious. And, if you want to be happy, healthy and more successful […]
Leadership Trend: Logic and Empathy
This is the fourth of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Previously in this series were: Function and Design Argument and Story Focus and Symphony Logical thought is a skill that has been crucial for building the world in which we live. It still is. […]
Marketing Trend: Hits to Niches
This is marketing trend #7 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Cheap or Best In the Old Marketing, everything was geared to creating mass market, best-selling, block-buster hits. If you didn’t have a hit you’d failed. Think movies, toys, books, fashion, food, music. […]
Leadership Trend 3: Focus and Symphony
This is the third of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Previously in this series were: Function and Design Argument and Story In the world of the factory and the Industrial Revolution we needed focus and specialisation. Today in our knowledge economy knowing how all […]
Leadership Trend: Argument and Story
This is the second of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Our first in this series was: Function and Design. Data and information is really useful. However, a reliance only on this will not present a full and engaging argument for persuading others. Plus, it’s […]
Leadership Trend: Function AND Design
This is the first of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Products, services and experiences need to be functional. That’s presumed. AND, today it’s crucial they also be beautifully designed to engage our emotions. How to be a Designer Here are five things you can […]