Part 16 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign was built on the shoulders of existing groups. At the heart
Part 16 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign was built on the shoulders of existing groups. At the heart
Part 15 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign used the phone as a crucial tool to engage supporters. One
Part 14 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign created a ladder for supporters to climb. The Obama campaign addressed
Part 13 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign relied upon Email’s speed, currency and agility. This was the first
Part 12 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama demonstrated his campaign in his actions. Obama’s entire vision and campaign was
Part 11 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama micro-segmented his audience to create relevant content. In a campaign that generated
Part 10 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama defined what to talk about, what not to talk about and how
Part 9 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign The Obama Campaign systematically tested everything. Every email, text message, website visit and
Part 8 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s two year campaign was broken into smaller chunks. Obama was on the
Part 7 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign focused on Activity and Engagement. The transition point from your big