Charles Duhigg: The Power of Habit
Book Review: Charles Duhigg, The Power of Habit Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business, William Heinemann, London, 2012. The Author Investigative journalist with The New York Times Received numerous awards for his writing Graduate of Harvard Business School & Yale University Lives in New York […]
Product Creation: Eight Steps to Create Yours
Product Creation Steps How do you create an information product? As with all success stories there are usually a number of essential steps that you need to take. These are the eight steps that we work through as our Product Creation Process in our two-day Profitable Product hands-on workshop. Listen to our podcast version of […]
Information Products: 17 Reasons To Create Yours
Information Products Whether you’re a consultant, speaker, coach, trainer or expert creating information products based on what you already know is a powerful way to grow your business. Here we consider 17 big reasons why you should create your own product. 1 Make More Money When you create and sell your own information products you […]
Success Principles to Grow Your Business
Success Principles to Grow Your Business Episode 023 of the Ideas Architect Podcast. Our Topic: Success Principles This episode started out as part of my review of my business for 2013. I was looking at what worked, what didn’t and what I could do differently in 2014 to create my best year yet. As I […]
Book Review: Back from the Brink
Graeme Cowan, Back from the Brink: True stories and practical help for overcoming depression and bipolar disorder Disclosure: This book was a pre-publication review copy and a gift from the author. Overcome Depression Recently I interviewed Graeme Cowan for the Ideas Architect podcast. I had met Graeme at a book publishing workshop over 5 years […]
Best Year Yet: Seven Questions to Ask Yourself
Best Year Yet: Seven Questions to Ask Yourself To Start the New Year with a Bang We all want the upcoming year to be our best year yet. And, I believe there are two parts to planning to ensure this happens. The first is to review what’s worked and what hasn’t in the year just […]
Bucket List with Trav Bell
Bucket List with The Bucket List Guy Trav Bell Welcome to Episode 022 of the Ideas Architect Podcast. Our Topic: Bucket List Today we’re talking about Bucket Lists with the world’s No1 Bucket List Expert Travis Bell. Trav has previously been involved in the personal fitness training industry. He built a suite of training centres […]
Sell Your Ideas: Six Success Principles
Sell Your Ideas: Six Success Principles for Giving Your Idea a Potent Twist Welcome to Episode 021 of the Ideas Architect Podcast. Our Topic: Sell Your Ideas Geoff McDonald shares a Book Rapper recording from one of his favorite books. In this episode Geoff takes the ideas from the brothers Chip and Dan Heath’s best […]
Marketing Partnerships with Simone Novello
Marketing Partnerships are when two organisations work together to achieve a marketing goal. Today we talk with Marketing Partnership expert Simone Novello from PartnerUp. This is Episode 20 of the Ideas Architect Podcast. Our Topic: Marketing Partnerships Why find 1000 customers when you can find 1 person who already has 1000 customers. That’s the fundamental […]
Context: How to Drive Action
How is a Manifesto different from a Mission and Vision Statement? In part one, we talked about ‘Who is it For?’ And, here we discuss the second big difference… the context they set. The End of Things As the terms suggests, the Vision or Mission Statements define the place we want to finish up. If […]