Content Creation: 5 Ways To Attract New Clients
Content Creation One of the best ways to attract new customers to your website and your business is through Content Marketing. Essentially, you share something of value to your potential audience. If you add enough value over time, some of these people may become your clients. To make this happen you have to be in […]
Hidden Talents: What Are You Hiding?
Hidden Talents Lately, I’ve been exploring the questions: ‘What am I great at?’ and ‘What are my weaknesses?’ Out of this discussion, I’ve noticed a third element that could give an instant boost to your business and sharpen your brand edge in a single move. And, that’s your hidden talents. Your hidden talents lie within […]
Podcast Episodes: How long should they be?
Podcast Episodes I’ve had a few people ask me recently about podcasts. And in particular, how long should your podcast episodes be? This is like asking about the length of string. It depends. And, here’s four guidelines to shape your thinking. 1 The Usual Previously I shared my seven favourite podcasts. Typically these are interview […]
Tribal Leadership: Book Review
The Tribal Leadership Book Dave Logan, John King and Halee Fischer-Wright Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization Resource-filled website : TribalLeadership.net The Big Idea Culture trumps all. And, cultures are built on the words people use to describe their worlds. Shift the words and you’ll shift actions and the tribe itself. […]
Guest Posts: Blood, Sweat and Spam
Guest Posts: The Opportunity The Huffington Post was launched back in May 2005. A mere five and a half years later, AOL bought it for US$315 million. That’s a cool $50 million a year. (Source: Wikipedia) Today, it remains one of the top 100 websites in the world. Last month, almost 60 million people visited […]
Andrew O’Brien: How to Build a Lifestyle Business
Andrew O’Brien talks about how he went from running as a hobby to turning it into a global lifestyle business. This is episode 025 of the Ideas Architect Podcast. Our Topic: How to Build A Global Lifestyle Business Today we’re talking about how to run a global business – literally. In particular how a couple […]
Weaknesses: Four Strategies to Overcome Yours
Strengths and Weaknesses Previously, we talked about finding out about our strengths as the key to happiness and success. We also touched on working on our weaknesses. At least, I shared my weakness in not completing things and what I was going to do about it. Today, I wanted to go a little deeper and […]
Weakness: What’s Yours?
Your Weakness Superman has Kryptonite. Batman has the Joker. Achilles had his heal. We all have a chief weakness. We all have an arch enemy. We all have something that stops us from getting what we want. Previously, I wrote about my strengths. It’s important to work in your strengths. This is where you’ll find […]
Content Marketing: How Much Should I Give Away?
Finding a Recipe I don’t cook from recipes very often. Probably only once every two or three weeks. And, whilst I do have a handful of cookbooks, I don’t tend to use them anymore. I’m more likely to simply type something into the Google machine and see what comes back. Often, I’ll specifically look to […]
Strengths Finder: What are you great at?
Strengths Finder Want to be happy? And, boost your wellbeing? And, be more satisfied with your life? Graeme Cowan suggests in his new book Back from the Brink, that we can achieve all of this if we simply work in our strengths. So, what are you great at? Whilst this post is all about me, […]