How to Showcase Your Expertise
In our recent podcast episode we explored How to Choose Your Best Online Channel. Most of the focus was on the ins and outs of the different online platforms, such as Facebook, Twitter, YouTube, LinkedIn and Podcasts. And, nested within this conversation were some core principles. Part of this was, three questions to help you […]
Choose Your Best Online Channel
Today we have a lot of choice. And, this applies to showcasing, sharing and growing your business through the large number of online social media channels. And, this morning I had a great conversation with Irma Zimmerman about: What online channels are you using? And, which ones are you best suited to? Image from: Social […]
Make Your BIG Idea Fit
One of the great challenges of leading with BIG ideas is matching them to your intended audience. You’ll know you’ve matched your audience when there is a strong demand for what you offer. Alternatively, if there is a mismatch of audience and offer then demand will naturally be low. [Tweet “How to ensure your BIG […]
Five Critical Things
Recently I had my Book Rapper website hacked. The good news is that they merely were able to log into some server files and they didn’t deface my site. This prompted talking to my web hosts WD3 and their Managing Director Brian Coogan about website safety on our Ideas Architect podcast. Brian was able to […]
Value Creation
If you drive to Ballarat and visit the Mouth Helen Campus at Federation University, you might be surprised to see a road named ‘Masumbdar Drive’. It has recently been named after one of their most successful graduate students, Kiran Masumbdar-Shaw. Forbes lists her as having a net worth of $1.2 billion making her the 4th […]
Seth Godin – It’s Your Turn Review
Seth Godin, What to do when it’s your turn – and it’s always your turn What is most interesting about this book is not the words and ideas in it. The content is up to the usual Seth high standard – inspiring, intriguing and instantly digestible. If you love reading Seth’s blog you’ll love reading […]
The Apple Manifesto
Generally, manifestos have not been widely used in the corporate world. And, as part of my mission to change this, I want to showcase some powerful examples of corporates doing it well. And, the best place to start is with one of the most profitable companies on the planet: Apple. In my eyes, the Apple […]
Challenge Coins
My Favourite Podcasts One of my favourite podcasts is 99% Invisible. Each episode of the show tells an enchanting story usually about some design, architecture and the 99% invisible things that shape our lives. They head my list of my seven favourite podcasts. A Challenge Coin One of their recent episodes is a perfect story […]
Brian Coogan – Protect Your Website
Is your website safe? Recently, I had my Book Rapper website hacked. I was fortunate that they didn’t deface my site they merely made some small back door entries into my site files. Whilst I was completely oblivious to this, I received a call from my trusty web hosting company to tell me about the […]
18 Ways to Grow Your Business
How to Win at Tennis My brother is a keen tennis player. He has been since he was around ten years old. To win at tennis you need to practice the range of the strokes you are likely to play during a match. For instance, your serve, forehand, backhand, volley, half-volley, overhead smash and if […]