Innovation Lessons from Cooking Curry
How to Cook a Curry I was talking recently with a colleague about food. In particular, we were talking about some of the ways different food in different countries evolved. The standout example was Indian food. In India we all know about the heavy use of spices in preparing curries that are cooked long and […]
The Kogan Laws of Success
Kogan Technology How does someone start out in their parent’s garage selling TVs on eBay and turn that into a business with sales of $350 million in only seven years? This is the story of Australian entrepreneur Ruslan Kogan. Today, Kogan Technology is one of Australia’s fastest growing companies. Its Australia’s Amazon. They’ve just delivered […]
Communication or Conversation?
All marketing is under attack. The era of pre-prepared, one-way Communication is over. It’s time to converse back and forth. It’s time to stop talking ‘at’ your customers and start talking ‘with’ them. What is Communication? Communication: Marketer generated or initiated often without any concern or consideration for the intended recipient. Advertising aims to interrupt, […]
Business Measures to help you stay on the right track
Business measures are crucial for helping you work out if you are on track, off track or you’ve completely lost track. In this article, we share seven things you might like to measure to ensure you’re focused and on the right track. (Plus you can listen to a podcast episode of this post if your […]
The Best Thing I’ve Learnt
Recently a colleague asked me: What’s the best thing you’ve learnt in the past six or twelve months? And, I immediately thought, ‘What a great question!’ It took a little longer to come up with my answer. Firstly, I think this is a great question that we should all take a moment and consider. What […]
The Lean Startup Review
The Book Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Crown Business, New York, 2011 Rapid Book Review The Lean Startup is a New York Times best seller that has sparked a global movement. It’s a philosophy for innovation that will help you turn your ideas into products […]
Ten things to review to see if you are out of date
On the weekend I was doing a spring clean. (Even though it’s not actually Spring in Australia). Along the way, I found an unopened Year Planner in mint condition. I thought ‘this could be useful’ until I realized that it was a Year Planner for 2013. Mmm… that’s two years ago. Not much use […]
The Conversational Organisation
Conversational Marketing Previously in this series we talked about Five Ways to Join a Conversation. The shift from Communication Marketing to Conversational Marketing is not about changing the name of some job roles. It requires a complete restructure from your silo of specialities to unified divisions. The traditional organization is built around a group of […]
What is best for your clients?
How do you choose your best online channels? This is our third and final part in this series. We started with our podcast here talking about the various online platforms, then asked ‘What positions you well?’ and ‘What are you good at?’ Today we ask: What do your clients want? A Better Question For most […]
What are you good at?
In our recent podcast episode we explored How to Choose Your Best Online Channel. And, to help you choose your online channels we suggested there were three questions to explore. This is part two in this series. What positions you well? What are you good at? What do your clients want? Positioning or Strength? It […]