How to Become the Apple of Your Industry
This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences. Your challenge is to take these principles and become the Apple of your industry. How to Become the Apple of Your Industry from Geoff McDonald
Are you Focussing on the Wrong Thing?
A Fitness Trap I’ve just come back from the gym. I’m a gym-junkie. I go 4-5 times a week. And, typically, when I talk to people at the gym or about the gym a familiar question gets asked: Are you trying to lose weight or put on weight? I find this an odd question. I’m not really […]
Book Review: The Impact Equation
The Book Chris Brogan and Julien Smith The Impact Equation: Are you making things happen or just making noise? Portfolio, Penguin; London 2012. The Big Idea Having a big idea is not enough. It needs to create impact. And, to do this you need a combination of the following ingredients: C x (R+E+A+T+E). In other words […]
The Key to Brand Success
After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom! Earlier I spoke about my bad day and the three simple things to do to create a great brand. Now, to add a powerful extra chunk… When I book a flight I expect to fly. When […]
Three Simple Things to do to Create a Great Brand
Warning: Rant ahead! I’m sitting at the airport writing this. It’s not even 9am and already my day has started badly. Last night I had problems with the web check-in for my flight. This meant waking a little earlier to get to the airport and score my seat. So I did… I booked a taxi through their […]
Gary Vaynerchuk on Content Marketing
Here’s a short sharp video from Gary Vaynerchuk on Content Marketing… A couple of key points to reinforce: Marketing is changing. Content is King. Content is a commodity. Quality matters. Solve your customers’ problems. Whilst, this is a high-quality production that rivals mass media TV, when we say ‘quality content’, we’re not talking about production […]
Your Content Marketing Questions Answered
Do you ever wonder that you’re not doing the thing you should be doing? Or that thing you’ve been working on is not the real goal, just the starting point? I’ve been getting those messages around Book Rapper lately. A lot more people are asking me ‘How Do I Book Rapper?’ and ‘How can I […]
How to Attract Willing Followers – Slideshow
This slideshow is derived from the Book Rapper version of James Kouzes and Barry Posner’s best selling book: The Leadership Challenge. This is the 5th Edition and 25th Anniversary edition of this super successful leadership book. It’s been translated into 20 languages and sold more than two million copies. The leadership challenge is to make extraordinary […]
How Content Marketing Works
Previously, we defined ‘What is Content Marketing?‘ Now, let’s see how it all works with an example. Google Search Recently, my voice recorder started to rattle. And, it eventually stopped working. This meant I had to buy another one. Where do I start? Naturally, I went to Google and searched for ‘Voice recorders’. As I typed it […]
What is Content Marketing?
It seems that everyone is talking about content and content marketing. Here’s my take on what these terms mean and how you can use them to leverage your business. What is Content? Let’s start with defining content… Content is the words and images that you’re reading right now. In books, it’s the action between the […]