Primary Menu

Tag Archives | Conversations

Bill Jennings - Time and Space

Bill Jennings: Valuable Conversations

Bill Jennings Bill Jennings runs Time and Space – community events for secondary schools that help mums and dads and mentors have conversations with young people that they wouldn’t normally have. It’s all about hearing the perspective of the other generations. Bill is a former secondary school teacher and a Certified Speaking Professional with the […]

Continue Reading 0
Conversational Organisation

The Conversational Organisation

Conversational Marketing Previously in this series we talked about Five Ways to Join a Conversation. The shift from Communication Marketing to Conversational Marketing is not about changing the name of some job roles. It requires a complete restructure from your silo of specialities to unified divisions. The traditional organization is built around a group of […]

Continue Reading 0
Marketing Conversations

Marketing Conversations

Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Today we want to share the six phases of conversation. It’s a conceptual framework and direction map for where marketing is heading and a replacement for the traditional 4Ps of Marketing – Product, […]

Continue Reading 0
Content and Conversations

Content and Conversations

What’s a conversation without content? … Uh … Silence. Mmm… Content is important, right? Previously content was mostly created by corporations. Now everyone’s involved. Here’s three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Creation What’s motivating consumers to produce content? They’re becoming the new ‘mass […]

Continue Reading 0

10 Define the Conversation

Part 10 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama defined what to talk about, what not to talk about and how to talk about it What we are going to talk about needs to match how we are going to do that. Obama’s rally was for a transparent and honest Washington […]

Continue Reading 0