11 Origin Story Examples – How to Tell Your Brand Story

11 Origin Story Examples - How to Tell Your Brand Story

Here are 11 Origin Story Examples to help you tell your brand story. Why you need an Origin Story Origin stories tell us how things began. Peter Parker became Spiderman when he was bitten by a genetically enhanced spider. This game him superhuman strength and speed plus the ability to create a spider web and […]

Best Place to Publish Thought Leadership Content 2023

The Best Place to Publish Thought Leadership Content in 2023

Where is the best place to publish your thought leadership content in 2023? Is it Facebook, LinkedIn, YouTube, or none of those This is such a critical question. If you make a smart choice about where you are going to publish it can make the difference between wasting your time, effort, and energy creating content […]

Is Ko-fi better than Patreon to make money from content?

Is Ko-fi better than Patreon to make money from content?

I want to make money from my content. Is Patreon or Ko-fi a viable way to do this? And which is better? Should I set up a Patreon page or a Ko-fi page? How YouTubers Make Money from their Content I’ve been looking at lots of other video creators as to how they make money […]

Seven Questions to Make Money as a Content Creator

Make Money as a Content Creator

How do you make money as a content creator? This is the big question that all content creators face at some time in their careers. In this post, I’ll share the seven key decisions you need to make to earn money as a content creator. And I’ll share my example – as I’m tackling the […]

Speakers Business Models

Speakers Business Model

What is a Speakers Business Model? A speakers business model is a way of operating a business for a professional speaker. Every business has a business model. It’s how you run your business. Popular examples include a retail store or an online store. They’re both stores but they run their business differently – they operate […]

It’s a Short Stack to the top if you to rock Web2.0 style

In previous RAPs, notably We Blog and Marketing Now-How, we’ve been discussing how the new Web 2.0 tools are changing the dynamics of business. In particular, the use of social media to promote and market yourself. There’s a great article on The Age website that captures this beautifully in the arena of music. The article […]