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It’s a Short Stack to the top if you to rock Web2.0 style


In previous RAPs, notably We Blog and Marketing Now-How, we’ve been discussing how the new Web 2.0 tools are changing the dynamics of business.
In particular, the use of social media to promote and market yourself.
There’s a great article on The Age website that captures this beautifully in the arena of music.
The article is:
Online Band’s Net Recipe for Success by Asher Moses (February 16, 2009).
It tells the story of Australian band Short Stack. Too young to play in pubs they have instead created an army of fans on MySpace and YouTube. And now, they’re going on a national tour with The Veronicas.
That’s music to my ears as it once again shows how the internet is decentralizing big media and the music industry… the spider and the starfish lives on!

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