How to Get Paid to Promote Yourself

The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you’ll learn: • Why books are dying • What t-shirts, sunglasses and motor cars have in common • Why a digital diary is significantly better than a paper one […]

Brand Worship – What’s Your Cause? Purpose? Spirit?

Brand Worship: Turn Your Customers into a Cult Following

How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]

Brand Worship – The Culting Edge

Be more successful with your branding by learning from cults and how to build a community. This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands. Brand Worship 1 The Culting Edge View more presentations from Geoff McDonald  

How to Create Your BIG Idea – Slideshow

The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business. Here’s the slides plus the audio recording from our recent webinar where you’ll learn: • Which of the Four Big Ideas is best suited to you • […]

How to Attract Your Ideal Clients – Slideshow

Do you have enough clients? Are they your ideal clients? And, how hard are you working to have them work with you? In this webinar we explore how you can stand out from the crowd and stop being just another service provider competing on price and constantly chasing clients. We present a big idea that […]

Twit Rapper: The Power of Decentralized Organisations

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]

Make Your Ideas Happen

Coming up with ideas is relatively easy compared to making them happen. And that’s the premise behind Scott Belsky’s book Making Ideas Happen. Buy Making Ideas Happen on Amazon In this slideshow from our Book Rapper webinar we explored simple strategies for filling the gap between your future vision and your current reality. Including: The […]

How to Create a Cult Following – Slideshow

Most of the time branding is merely cosmetic. It makes you look good but doesn’t earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business – your entire business. Do this well and you’ll attract customers, build loyalty and generate referrals. In this […]

Design Your Business Game – Slideshow

Here’s the slides from this weeks Ideas Marketing webinar… Create Your Business Game View more presentations from Geoff McDonald Register for this and future complimentary webinars

Captivate Your Clients With Killer Content – Slideshow

Here’s the slides from this weeks webinar… Captivate Your Clients With Killer Content This webinar was a Book Rapper version of the fabulous book Content Rules by Ann Handley and CC Chapman. Captivate Your Clients With Killer Content View more presentations from Geoff McDonald Register for future complimentary webinars