Twit Rapper: The Power of Decentralized Organisations

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a animated slideshow format. And, they demonstrate how content can be formatted in multiple ways.

Derived From

Ori Brafman and Rod A. Beckstrom; The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations, Portfolio, by Penguin, London, 2006.

Speed RAP

Superficially, a spider and a starfish look similar – lots of arms and legs. Internally, their physiology is completely dissimilar. When we study how they’re dissimilar we see two discrete patterns. Biologically, the spider is centralized whereas the starfish is decentralized; they represent extremes on a continuum. Brafman and Beckstrom have used this metaphor to create a new business structure and management model – a Hybrid of centralized and decentralized. The Internet, and digital technology, are the catalyst of this Fusion model and it’s the future of organizational management. To enable the Fusion model and grow your organization you’ll need is respect and regard for the leader within each individual who collectively makes up the organization.

Your Challenge

Fire Up! Fire needs a Catalyst; Fusion needs a Catalyst. Bring online the Catalyst qualities you were born with. Get in touch with that part of you and bring it to the fore as you create Peer Leadership for yourself, your team and your organization. Pay attention to how centralized and controlling you are (and also the people around you). Loosen the reins – become a catalyst.

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