How Thought Leaders earn money from what they know

How Thought Leaders earn money from what they know

How Thought Leaders earn money from what they know One way to earn money from what you know is to package up what you know into cheap easy to buy parcels. You could create a manufactured solution, so it is always ready to pluck off the shelf when someone places an order. But to do […]

Project Passion – Ship Smaller Sooner

Project Passion One of the big ideas in Project Passion is borrowed from the work of Scrum and the Lean Startup: the MVP. This is to overcome one of the big mistakes many of us make in our projects is to pursue perfection. We naturally start our projects with the view of the perfect result […]

14 Marketing Trends for Thriving in the Digital Era

Meatball Sundae: Thriving in the Digital Marketing Era

        Marketing Trends Marketing trends emerge when the rules of marketing change. And marketing has changed have changed because of the new digital tools. That’s the blunt message from marketing guru Seth Godin in his best-selling book Meatball Sundae. (I summarized as the Book Rapper issue Marketing How-Now). Seth defines 14 marketing trends […]

Seth Godin – It’s Your Turn Review

Seth Godin - It's Your Turn

Seth Godin, What to do when it’s your turn – and it’s always your turn What is most interesting about this book is not the words and ideas in it. The content is up to the usual Seth high standard – inspiring, intriguing and instantly digestible. If you love reading Seth’s blog you’ll love reading […]

The Presentation Secrets of Seth Godin

The Presentation Secrets of Seth Godin

Previously, I wrote about having lunch with Seth Godin. And, in particular, the three key ideas from his presentation. As a fellow presenter, it’s almost automatic for me to take two sets of notes when in someone else is on stage. I’m constantly checking their content (what they say) and their presentation style and structure […]

Lunch with Seth Godin

Seth Godin

Recently I had lunch with Seth Godin courtesy of my good friend Bill Jennings. I’d like to say it was just me and Seth and… It was in a room with 300 others at a Business Chicks event in Melbourne. As usual for me watching a live presentation I’m always tracking both ‘how’ they do […]

How to Miss the Point in Only Three Words

Seth Godin - I Get It!

I had a phone call today from David Austin. He’s heading up a super exciting project for starts up in Melbourne starting July 22. It’s called Smart Start City. I’m joining the program! Come along, it might just change your world! My Book Rapper Experience Anyway, our discussion lead to David referring to one of […]

The C Word: Copyright and the Book Rapper Experience

The Number One Question I’m Asked… I often get asked by people about Book Rapper and copyright issues… Here’s my round-about, in-depth, multiple viewpoint response… Before I started Book Rapper, I spoke to a few people, including an IP lawyer, some authors and an Editor at a major publishing house. Generally I was told copyright is […]

How to Thrive in the Digital Marketing Era

A quick review of Seth Godin’s book Meatball Sundae… The Book Seth Godin, Meatball Sundae, How New Marketing is Transforming the Business World (And How to Thrive In It), Piatkus Books, London 2008. Speed RAP The rules of Marketing have changed. Old Marketing was about selling average products to average people by interrupting them with […]

Twit Rapper: Purple You

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]