The C Word: Copyright and the Book Rapper Experience

The Number One Question I’m Asked… I often get asked by people about Book Rapper and copyright issues… Here’s my round-about, in-depth, multiple viewpoint response… Before I started Book Rapper, I spoke to a few people, including an IP lawyer, some authors and an Editor at a major publishing house. Generally I was told copyright is […]

How to Thrive in the Digital Marketing Era

A quick review of Seth Godin’s book Meatball Sundae… The Book Seth Godin, Meatball Sundae, How New Marketing is Transforming the Business World (And How to Thrive In It), Piatkus Books, London 2008. Speed RAP The rules of Marketing have changed. Old Marketing was about selling average products to average people by interrupting them with […]

Twit Rapper: Purple You

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]

‘Purple You’ and Linchpin Superlinks

Purple You : Your New Career Derived from… Seth Godin, Linchpin: Are You Indispensable 1 Speed RAP http://www.bookrapper.com/2010/04/purple-you-your-new-career.html 2 BR Review : Linchpin http://www.bookrapper.com/2010/04/book-rapper-review-linchpin.html 3 The New World of Work http://www.bookrapper.com/2010/04/new-world-of-work.html 4 How Work Has Changed http://www.bookrapper.com/2010/04/how-work-has-changed.html 5 Education and Consumerism are Scams http://www.bookrapper.com/2010/04/education-and-consumerism-are-scams.html 6 Are You a Cog or a Linchpin http://www.bookrapper.com/2010/04/are-you-cog-or-linchpin.html 7 Are […]

The ‘Purple You’ Twit Rapper Movie

You’ve read the tweets in  our previous blog post now see the movie… The Linchpin Tweets Summary as a Movie. Derived from… Seth Godin, Linchpin: Are You Indispensable Previously Seth Godin’s Linchpin in 26 Tweets Twit Rapper – Purple You and Linchpin Tweets Movie Get the full Book Rapper issue: Purple You

Book #5: Seth Godin’s Linchpin in 26 Tweets

A book in 26 Tweets… Here’s our summary of Seth Godin’s Linchpin. Derived from… Seth Godin, Linchpin: Are You Indispensable Previously How to Be Purple You Linchpin in 26 Tweets _____________________________________ 5A The Book : Purple You is derived from: Seth Godin, #Linchpin: Are You Indispensable? 5B Big Idea : Industrial Age: standard workers for […]

How to Become Purple You!

How to Become Purple You! Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyRedesigning Work and Organizations for the Digital Age (4) Actions : Be Purple You! PROFIT : Enough talk. Unless your genius is saying the right thing that makes the difference. It’s time for action. It’s time to take the steps to create […]

Redesigning Work and Organizations for the Digital Age (4)

Redesigning Work and Organizations for the Digital Age (4) Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyRedesigning Work and Organizations for the Digital Age (3) Conversation Traditional big-media technologies like TV, newspapers, advertising and PR promoted one-way conversations.The internet and digital technologies have replaced this with two-way conversations.This is a significant shift that requires […]

Redesigning Work and Organizations for the Digital Age (3)

Redesigning Work and Organizations for the Digital Age (3) Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyRedesigning Work and Organizations for the Digital Age (2) Leisure The work modes of the Industrial Age reflected the machinery of the time.We did standardized jobs in fixed locations and set blocks of time to produce standardized products […]

Redesigning Work and Organizations for the Digital Age (2)

Redesigning Work and Organizations for the Digital Age (2) Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyRedesigning Work and Organizations for the Digital Age (1) Connection Traditional organizations were composed of various elements.Marketing sat over there, sales was here, production down there and management upstairs.No more.The internet and digital technologies dissolves the boundaries between […]