How to Overcome your Natural Resistance
How to Overcome your Natural Resistance Derived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyHow Gifting is Similar and Different to Freemium RAP8 : Your Resistance PROFIT : Faced with a new challenge, it’s likely you’re going to come face to face with your lizard brain. It’s going to jump to attention and try to […]
Free, Gifting and Freemium – what’s best for your business?
How Gifting is Similar and Different to Freemium Derived from… Seth Godin, Linchpin: Are You Indispensable Previously Building Your Tribe Through Your Art RAP 7: Your Tribe (3) Freemium and Gifts There is a parallel to the ‘Freemium’ business model here. A ‘Freemium’ model suggests you give away a basic version of your product or […]
Building Your Tribe Through Your Art
Building Your Tribe Through Your Art Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyThe Crucial First Step to Making Money From Your Art RAP 7: Your Tribe (3)Commerical Previously, commerce was the centre of our world and the role of the artist was demoted to the fringes of attention. Tribal When you perform your art, […]
The Crucial First Step to Making Money From Your Art
The Crucial First Step to Making Money From Your Art Derived from… Seth Godin, Linchpin: Are You Indispensable Previously How Gifting Has Changed RAP7 : Your TribePROFIT : Previously commerce was centre stage because it was more profitable to produce average products for average people. Art was marginalized. Today, art is central. Your new model […]
How Gifting Has Changed
How Gifting Has ChangedDerived from… Seth Godin, Linchpin: Are You Indispensable PreviouslyThe Renaissance of the Gift Culture RAP6 : Your Gifts (2) To Give Giving gifts was traditionally seen as an expression of power.‘You must be powerful if you can afford to give things away.’And, in a tribal culture giving was an important part of […]
The Renaissance of the Gift Culture
The Renaissance of the Gift Culture Derived from…Seth Godin, Linchpin: Are You Indispensable Previously Shepard Fairey: Poster Child of the Gift Culture The Growing Gift Culture The gift culture is growing in importance for three important reasons: The internet promotes a gift culture because the cost to give away a digital product is so low. […]
Shepard Fairey: Poster Child of the Gift Culture
Shepard Fairey: Poster Child of the Gift Culture Derived from…Seth Godin, Linchpin: Are You IndispensablePreviouslyYour Art: From Mechanical to Digital RAP6 : Your GiftsPROFIT : The way we interact with each other is changing. Central to the capitalist system is giving to get. In contrast, the internet is emerging as a gift culture where giving […]
Your Art: From Mechanical to Digital
Your Art: From Mechanical to Digital Derived from… Seth Godin, Linchpin: Are You Indispensable Previously What’s Your Special Talent? RAP5 : Your Art (2) Mechanical The Industrial Revolution revolved around handmade goods being replaced by machine made ones. This prompted the rise of standardization and predictable products.And, industrial marketing followed suit. Factories needed workers to […]
What’s Your Special Talent?
What’s Your Special Talent? Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyToday’s CV: Do I need one? RAP5 : Your Art PROFIT : What’s your special talent, your genius, your gift, your artistry? The ancient greek aphorism ‘Know Thyself’ is the clue you need to revealing your great talent. And here’s eight suggestions for you […]
Today’s CV: Do I need a CV?
Today’s CV: Do I need one?Derived from…Seth Godin, Linchpin: Are You Indispensable PreviouslyNew Rules for Your New Career RAP4 : Your New Job (2) To CV or not to CV? Do you need a CV to get your next prized role?Well, that depends on the job you’re applying for. If it’s a standardized role that […]