The Five to 25 Times Better Content Marketing Strategy

The Five to 25 times better Content Marketing Strategy

For a lot of businesses and individual thoughts leaders publishing content is an important part of their marketing strategy. But what’s the best content marketing strategy for you? The right strategy can lead to fast results, but the wrong strategy can lead to frustration from the wasted effort and the lack of results. In this […]

A surprisingly simple guide to Content Creation

A surprisingly simple guide to Content Creation

What is content creation and why is it important? Content creation is the opportunity of a lifetime. You might not realise this, but you are living in a golden age. You have been gifted the opportunity of a lifetime that previous generations have never had before. And it all comes down to content creation. It’s […]

Hero’s Journey: Create your Brand and Marketing Message

Donald Miller - Building a Story Brand Book Cover

Hero’s Journey and What You Do The Hero’s Journey is a great tool to use when you’re asked the inevitable business question: What do you do? How do you usually answer that? Do you respond with a generic category? “I’m a… Business Coach, Accountant or Trainer.” Do you respond with your job title and business […]

Toby Marshall – Lead Creation Strategies

Toby Marshall – What’s Hot in Marketing and Lead Generation Toby Marshall is the founder of Lead Creation – a B2B marketing agency that does both the strategy and the implementation of the marketing. Toby and his team employ the strategy of online>offline>online. This means you start by making online connections, then meet face-to-face at […]

Ailsa Page Marketing Expert

Ailsa Page Marketing Expert Ailsa Page marketing expert for small businesses helps them find and keep customers. She is the author of The Year I Owned A Wine Shop and The Shoe String Marketing Kit. Also, she has been a judge on the Telstra Women’s Business Awards and is a Certified Speaking Professional with Professional […]

14 Marketing Trends for Thriving in the Digital Era

Meatball Sundae: Thriving in the Digital Marketing Era

        Marketing Trends Marketing trends emerge when the rules of marketing change. And marketing has changed have changed because of the new digital tools. That’s the blunt message from marketing guru Seth Godin in his best-selling book Meatball Sundae. (I summarized as the Book Rapper issue Marketing How-Now). Seth defines 14 marketing trends […]

What’s Your Business Category?

Unfortunately, our brains are lazy. They’re high-energy fuel sucking neurons. Fortunately, over thousands of years of evolution our brains have developed a number of short cuts to help us balance their need for energy and still retain their function. One of these shortcuts is the use of categories or generalizations. For instance, when we see […]

Marketing Trend: No Gatekeepers

Marketing Trend #14 - No Gatekeepers

This is marketing trend #14 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer Getting Louder In the Old Marketing world, if you could get published in a popular magazine or get on TV you were set. Everyone would see you if only… The real […]

Marketing Trend – Consumers Louder

Marketing Trend #13 - Consumers getting louder!

This is marketing trend #13 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer to Consumers. Complaints hidden – not any more! In the Old Marketing, consumer complaints were easily hidden or ignored! After all, how much noise can one lone voice make? Even the plebian […]

Marketing Trend – Consumers Talk 2

Marketing Trend #12 - Consumers talking to other consumers

This is marketing trend #12 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer to Producer Consumers Talk to Each Other In the Old Marketing, consumers were scattered all over the place with little or no connection to each other. They may have bumped into […]