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Ailsa Page Marketing Expert

Ailsa Page market expert for small business helps them find and keep customers. She is the author of The Year I Owned A Wine Shop and The Shoe String Marketing Kit. Also, she has been a judge on the Telstra Women’s Business Awards and is a Certified Speaking Professional with Professional Speakers Australia (PSA). Ailsa…

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Meatball Sundae: Thriving in the Digital Marketing Era

14 Marketing Trends

Recently we’ve published a blog series of 14 marketing trends. They have been taken from the Book Rapper issue Marketing How-Now derived from Seth Godin’s brilliant book Meatball Sundae. In this post we share the full 14 links to all of these marketing trends: What’s the Big Idea? Attract the Interested Slice and Dice Strengthen…

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What’s Your Business Category?

Unfortunately, our brains are lazy. They’re high-energy fuel sucking neurons. Fortunately, over thousands of years of evolution our brains have developed a number of short cuts to help us balance their need for energy and still retain their function. One of these shortcuts is the use of categories or generalizations. For instance, when we see…

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Marketing Trend #13 - Consumers getting louder!

Marketing Trend – Consumers Louder

This is marketing trend #13 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer to Consumers. Complaints hidden – not any more! In the Old Marketing, consumer complaints were easily hidden or ignored! After all, how much noise can one lone voice make? Even the plebian…

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Marketing Trend #11 - Consumers to Producers

Marketing Trend: Consumers Talk

This is marketing trend #11 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Blink Attention Consumers Talking to Producers Previously, organizations were able to distant themselves from their customers: Appalling phone service (tell me about it!), employing middle men to sell to us, ignoring email…

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Marketing Trend #10 - Blink Attention

Marketing Trend: Blink Attention

This is marketing trend #10 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Authentic Stories Blink Attention One of the powerful elements of Old Marketing was the relatively few competing messages. You could buy up a few slots on your favourite TV channel and lots…

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Marketing Trend #7 - The Shift from Hits to Niches

Marketing Trend: Hits to Niches

This is marketing trend #7 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Cheap or Best In the Old Marketing, everything was geared to creating mass market, best-selling, block-buster hits. If you didn’t have a hit you’d failed. Think movies, toys, books, fashion, food, music.…

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